Taiwanese Tourists to Switzerland Exceed 260,000, Prefer Refined Experiences
According to the Grindelwald Tourism Board in Switzerland, nearly 260,000 Taiwanese tourists stayed overnight in Switzerland last year. The Taiwanese market shows a preference for refined and high-end travel experiences, with Taiwanese travelers purchasing first-class train tickets at 1.5 times the global average. Grindelwald, located in the Jungfrau region of the Swiss Alps, has gained popularity as a filming location for a Korean drama.
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- 📰 Published: April 13, 2026 at 17:23
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Central News
(Central News Agency Reporter Yu Hsiao-wen Taipei 13th News) The Grindelwald Tourism Board in Switzerland pointed out that nearly 260,000 Taiwanese tourists visited Switzerland and stayed overnight last year, and the Taiwanese market prefers refined, high-end travel experiences; according to Switzerland Travel System data, the proportion of Taiwanese tourists purchasing first-class train tickets is more than 1.5 times that of global tourists.
The Grindelwald Tourism Board held a press conference today. Isabelle vom Dahl, Deputy Director of the Grindelwald Tourism Board, stated that according to the latest data from Switzerland Tourism, nearly 260,000 Taiwanese tourists stayed overnight in Switzerland in 2025, and in the Jungfrau region, a famous European attraction, the Taiwanese market ranked 5th among international group tour sources.
Grindelwald is located in the Jungfrau region of the Swiss Alps and has become popular in recent years due to being a filming location for the Korean drama "Crash Landing on You." Dahl said that according to statistics, the total number of overnight stays by global tourists in Grindelwald last year was nearly 1.6 million nights, with South Korea, China, and Taiwan being the top 3 source countries in the Asia-Pacific region.
Among them, Taiwanese tourists' total overnight stays last year exceeded 37,000 nights, with about 90% choosing hotel accommodation and 10% choosing resort-style apartments.
Dahl pointed out that the Taiwanese market prefers refined, high-end travel experiences. According to statistics from Travel Switzerland, the proportion of Taiwanese tourists purchasing first-class and second-class Swiss Passes is more than 40% and more than 60% respectively, with the proportion of first-class tickets being about 1.5 times higher than the 16% of global tourists.
Grindelwald is one of the most representative tourist destinations in the Jungfrau region. It is also known as the Eiger Village because it is located at the foot of the north face of the Eiger. The entire area has 44 mountain railways and ski lifts, 214 kilometers of ski slopes, 50 kilometers of toboggan runs, 300 kilometers of hiking and trail running paths, and 160 kilometers of mountain bike routes, making it an important gateway for travelers to explore the Jungfrau. (Editor: Wu Su-rou) 1150413
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(Central News Agency Reporter Yu Hsiao-wen Taipei 13th News) The Grindelwald Tourism Board in Switzerland pointed out that nearly 260,000 Taiwanese tourists visited Switzerland and stayed overnight last year, and the Taiwanese market prefers refined, high-end travel experiences; according to Switzerland Travel System data, the proportion of Taiwanese tourists purchasing first-class train tickets is more than 1.5 times that of global tourists.
The Grindelwald Tourism Board held a press conference today. Isabelle vom Dahl, Deputy Director of the Grindelwald Tourism Board, stated that according to the latest data from Switzerland Tourism, nearly 260,000 Taiwanese tourists stayed overnight in Switzerland in 2025, and in the Jungfrau region, a famous European attraction, the Taiwanese market ranked 5th among international group tour sources.
Grindelwald is located in the Jungfrau region of the Swiss Alps and has become popular in recent years due to being a filming location for the Korean drama "Crash Landing on You." Dahl said that according to statistics, the total number of overnight stays by global tourists in Grindelwald last year was nearly 1.6 million nights, with South Korea, China, and Taiwan being the top 3 source countries in the Asia-Pacific region.
Among them, Taiwanese tourists' total overnight stays last year exceeded 37,000 nights, with about 90% choosing hotel accommodation and 10% choosing resort-style apartments.
Dahl pointed out that the Taiwanese market prefers refined, high-end travel experiences. According to statistics from Travel Switzerland, the proportion of Taiwanese tourists purchasing first-class and second-class Swiss Passes is more than 40% and more than 60% respectively, with the proportion of first-class tickets being about 1.5 times higher than the 16% of global tourists.
Grindelwald is one of the most representative tourist destinations in the Jungfrau region. It is also known as the Eiger Village because it is located at the foot of the north face of the Eiger. The entire area has 44 mountain railways and ski lifts, 214 kilometers of ski slopes, 50 kilometers of toboggan runs, 300 kilometers of hiking and trail running paths, and 160 kilometers of mountain bike routes, making it an important gateway for travelers to explore the Jungfrau. (Editor: Wu Su-rou) 1150413
Choose to stand with the facts, every sponsorship you make is a force to protect press freedom
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The text, pictures and audio-visuals of this website may not be reproduced, publicly broadcast or publicly transmitted and used without authorization.