Taiwanese Are Top Spenders: Q1 2026 Japan Visitor Consumption Led by Taiwan
Japan Tourism Agency announced that foreign visitors spent an estimated 2.3378 trillion yen in Japan during Q1 2026. Taiwanese travelers were the top spenders, reaching 388.4 billion yen. While Chinese visitor spending significantly decreased, overall consumption still increased by 2.5% year-on-year due to growth from other countries like Taiwan, South Korea, and the US. French travelers had the highest per capita spending, with accommodation being the largest expenditure.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 21:24
- 🔍 Collected: April 15, 2026 at 21:32 (7 min after Published)
- 🤖 AI Analyzed: April 15, 2026 at 21:36 (4 min after Collected)
Tokyo, April 15 (CNA) The Japan Tourism Agency announced today that the total consumption by foreign visitors in Japan from January to March 2026 is estimated to be 2.3378 trillion yen (approximately NT$465.1 billion), an increase of 2.5% compared to the same period last year. Among them, Taiwanese travelers had the strongest purchasing power, reaching 388.4 billion yen (approximately NT$77.2 billion), accounting for 16.6% of the total.
According to the "Survey on Consumption Trends of Inbound Travelers" released by the Japan Tourism Agency, the highest spending in the first quarter of 2026 was by travelers from Taiwan, reaching 388.4 billion yen; South Korea ranked second with 318.2 billion yen, China third with 271.5 billion yen, the United States fourth with 259.2 billion yen, and Hong Kong fifth with 148.2 billion yen.
Looking back at the same period in 2025, Chinese travelers' consumption reached a high of 547.8 billion yen, accounting for about a quarter of the total, firmly holding the top spot. However, due to the Chinese government's call to restrain travel to Japan, this year's figure significantly dropped to 271.5 billion yen, a decrease of 50.4%.
Nevertheless, Taiwanese travelers' consumption increased by 22.5% from 317.1 billion yen last year, South Korea's increased by 12.7% from 282.3 billion yen, and the United States' grew by 16.6% from 222.3 billion yen. In addition, consumption by travelers from many other countries, such as Thailand (up 18.9%), Vietnam (up 71.3%), Germany (up 59.6%), and the United Kingdom (up 46.9%), grew significantly, offsetting the decrease from China and maintaining an overall annual growth rate of 2.5%.
In terms of per capita consumption, the average was 221,000 yen, a slight decrease of 0.6% compared to the same period last year. Regarding consumption items, "accommodation expenses" accounted for the largest proportion at 36.7% (857.1 billion yen), followed by "shopping expenses" at 25.2% (589.5 billion yen), and "dining expenses" at 22.9% (535.1 billion yen).
Per capita consumption was highest among French travelers, reaching 407,759 yen, followed by Australia at 404,298 yen and Germany at 398,753 yen, indicating higher spending by European travelers. This is closely related to the length of stay; the average length of stay for all inbound visitors was 10.3 nights, but French travelers stayed an average of 24.4 nights, Spanish 20.8 nights, and Australian 14.5 nights, showing a tendency for longer stays. (Editor: Hsieh Yi-hsuan) 1150415
According to the "Survey on Consumption Trends of Inbound Travelers" released by the Japan Tourism Agency, the highest spending in the first quarter of 2026 was by travelers from Taiwan, reaching 388.4 billion yen; South Korea ranked second with 318.2 billion yen, China third with 271.5 billion yen, the United States fourth with 259.2 billion yen, and Hong Kong fifth with 148.2 billion yen.
Looking back at the same period in 2025, Chinese travelers' consumption reached a high of 547.8 billion yen, accounting for about a quarter of the total, firmly holding the top spot. However, due to the Chinese government's call to restrain travel to Japan, this year's figure significantly dropped to 271.5 billion yen, a decrease of 50.4%.
Nevertheless, Taiwanese travelers' consumption increased by 22.5% from 317.1 billion yen last year, South Korea's increased by 12.7% from 282.3 billion yen, and the United States' grew by 16.6% from 222.3 billion yen. In addition, consumption by travelers from many other countries, such as Thailand (up 18.9%), Vietnam (up 71.3%), Germany (up 59.6%), and the United Kingdom (up 46.9%), grew significantly, offsetting the decrease from China and maintaining an overall annual growth rate of 2.5%.
In terms of per capita consumption, the average was 221,000 yen, a slight decrease of 0.6% compared to the same period last year. Regarding consumption items, "accommodation expenses" accounted for the largest proportion at 36.7% (857.1 billion yen), followed by "shopping expenses" at 25.2% (589.5 billion yen), and "dining expenses" at 22.9% (535.1 billion yen).
Per capita consumption was highest among French travelers, reaching 407,759 yen, followed by Australia at 404,298 yen and Germany at 398,753 yen, indicating higher spending by European travelers. This is closely related to the length of stay; the average length of stay for all inbound visitors was 10.3 nights, but French travelers stayed an average of 24.4 nights, Spanish 20.8 nights, and Australian 14.5 nights, showing a tendency for longer stays. (Editor: Hsieh Yi-hsuan) 1150415
FAQ
What was the total consumption by foreign visitors in Japan in Q1 2026?
The total consumption was 2.3378 trillion yen.
Which country's travelers spent the most in Japan?
Taiwanese travelers spent the most, reaching 388.4 billion yen.