New Taipei Shallot Season Kicks Off with Agri-Food Tours and Restaurant Discounts

New Taipei City's Agriculture Department, in collaboration with Pingxi District Farmers' Association, has launched promotional activities for the shallot season. These include agri-food tours, shallot banquets, restaurant discounts, and seasonal desserts. Pingxi shallots are known for their unique sweet flavor due to the local climate and pure water.
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  • 📰 Published: April 14, 2026 at 19:16
  • 🔍 Collected: April 14, 2026 at 19:31 (15 min after Published)
  • 🤖 AI Analyzed: April 14, 2026 at 21:54 (2h 22m after Collected)
Central News Agency

(Central News Agency reporter Wang Hung-kuo, New Taipei 14th) New Taipei City Government Agriculture Department Director Chen Hsi-hui stated that the shallot season has begun, and they have collaborated with the Pingxi District Farmers' Association to launch promotional activities such as shallot agri-food tours, shallot banquets, hundred-dollar discounts at local restaurants, and seasonal limited-edition desserts.

The Agriculture Department held a press conference today for "Cong Cong Rong Rong, Roaming Pingxi." Chen Hsi-hui stated that due to the warm and moist climate and pure water quality in Pingxi, the shallots grown there have a delicate, sweet, and unique flavor, gradually establishing the New Taipei Shallot brand image.

He stated that with the shallot season kicking off, they have collaborated with the Pingxi District Farmers' Association to launch promotional activities such as shallot agri-food tours, shallot banquets, hundred-dollar discounts at local restaurants, and seasonal limited-edition desserts; hoping to enhance product visibility through an integrated promotion strategy.

Wang Ding-guo, Chairman of the Pingxi District Farmers' Association, stated that this year they are launching the "Cong Man Le Zi Pingxi Shi Qu" tour, leading tourists to pick green shallots, experience making special coasters, enjoy local shallot delicacies, and then stroll through Pingxi streets in the evening to admire romantic fireflies and release sky lanterns for blessings, creating a complete mountain town experience.

He stated that to expand the brand awareness of New Taipei Shallots, the Farmers' Association has collaborated with souvenir vendor "Qing Ze" to launch shallot pork floss egg rolls; and partnered with the Down Syndrome Foundation to engage in social welfare, donating 2% of the sales revenue from shallot biscuits and dumplings.

He stated that from now until May 31st, they are launching the "Cong Ming Hui Kui Xiang You Hui" event, where customers who spend a certain amount at designated restaurants in Pingxi, Wulai, Xindian, Shenkeng, Shiding, and Shuangxi commercial districts can receive a hundred-dollar discount coupon. (Editor: Chen Jen-hua) 1150414

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FAQ

When is the New Taipei Shallot season?

The New Taipei Shallot season has begun, and promotional activities will run until May 31st.

What kind of promotional activities are being held?

Activities include agri-food tours, shallot banquets, hundred-dollar discounts at local restaurants, and seasonal limited-edition desserts.