Mazu Pilgrimage Sparks 'Incense Economy'; Devotees' Consumption Extends to Co-branded Gold Jewelry and 3C Products
The massive Mazu pilgrimages in the 3rd lunar month have sparked an 'incense economy.' Retailers like PX Mart, 7-11, and PChome report soaring sales not just for food, but for functional gear, Mazu co-branded gold jewelry, and portable chargers.
📋 Article Processing Timeline
- 📰 Published: April 17, 2026 at 21:56
- 🔍 Collected: April 17, 2026 at 22:01 (5 min after Published)
- 🤖 AI Analyzed: April 18, 2026 at 21:36 (23h 34m after Collected)
Central News Agency
(CNA Reporter Ho Hsiu-ling, Taipei, 17th) The Mazu pilgrimages in the 3rd lunar month have kicked off, with hundreds of thousands of followers joining the procession. The demand for supplies and equipment along the route is heating up, driving a new wave of the "Incense Economy." Retailers observed that related consumption has extended from traditional food supplies to functional equipment, Mazu co-branded gold jewelry, and portable 3C (computer, communication, and consumer electronics) products. Convenience stores, supermarkets, and e-commerce platforms are all strengthening their layouts to capture the diverse business opportunities driven by these religious activities.
PX Mart issued a press release today pointing out that the "Baishatun Mazu Pilgrimage" and "Dajia Mazu Pilgrimage" easily attract hundreds of thousands of followers. The demand for supplies, equipment, and cheering materials along the way has significantly increased.
PX Mart stated that to seize the business opportunities of this religious fervor, PX Mart and RT-Mart have recently launched Mazu pilgrimage-related products, covering wearable equipment, food supplies, and limited-edition commemorative items; they have also strengthened the supply of items like drinking water, instant noodles, and snacks.
7-ELEVEN stated that for stores along the pilgrimage routes in central Taiwan, inventory has been doubled, and some stores have even set up "Pilgrim Supply Zones."
Additionally, 7-ELEVEN pointed out that they have prepared various beverages, meals, and vegetarian products at stores along the route. They also provide power bank rental services and Black Cat T-Cat delivery services to help pilgrims send luggage and reduce their burden; some stores have opened dining and resting spaces for free.
The grand Mazu pilgrimages have also driven consumers' purchasing demand on e-commerce platforms. PChome 24h Shopping stated that consumer purchases have extended from traditional blessing items to three main areas: "co-branded products," "endurance walking gear," and "portable 3C devices."
Among them, sales of "Mazu co-branded gold jewelry" have seen a twofold increase recently. Moreover, facing long hours of walking, sales of functional socks have grown by nearly 40% compared to March. As the pilgrimage process relies heavily on mobile navigation, the average transaction value of lightweight portable power banks has grown by 30% compared to the same period last year. (Editor: Yang Kai-hsiang) 1150417
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(CNA Reporter Ho Hsiu-ling, Taipei, 17th) The Mazu pilgrimages in the 3rd lunar month have kicked off, with hundreds of thousands of followers joining the procession. The demand for supplies and equipment along the route is heating up, driving a new wave of the "Incense Economy." Retailers observed that related consumption has extended from traditional food supplies to functional equipment, Mazu co-branded gold jewelry, and portable 3C (computer, communication, and consumer electronics) products. Convenience stores, supermarkets, and e-commerce platforms are all strengthening their layouts to capture the diverse business opportunities driven by these religious activities.
PX Mart issued a press release today pointing out that the "Baishatun Mazu Pilgrimage" and "Dajia Mazu Pilgrimage" easily attract hundreds of thousands of followers. The demand for supplies, equipment, and cheering materials along the way has significantly increased.
PX Mart stated that to seize the business opportunities of this religious fervor, PX Mart and RT-Mart have recently launched Mazu pilgrimage-related products, covering wearable equipment, food supplies, and limited-edition commemorative items; they have also strengthened the supply of items like drinking water, instant noodles, and snacks.
7-ELEVEN stated that for stores along the pilgrimage routes in central Taiwan, inventory has been doubled, and some stores have even set up "Pilgrim Supply Zones."
Additionally, 7-ELEVEN pointed out that they have prepared various beverages, meals, and vegetarian products at stores along the route. They also provide power bank rental services and Black Cat T-Cat delivery services to help pilgrims send luggage and reduce their burden; some stores have opened dining and resting spaces for free.
The grand Mazu pilgrimages have also driven consumers' purchasing demand on e-commerce platforms. PChome 24h Shopping stated that consumer purchases have extended from traditional blessing items to three main areas: "co-branded products," "endurance walking gear," and "portable 3C devices."
Among them, sales of "Mazu co-branded gold jewelry" have seen a twofold increase recently. Moreover, facing long hours of walking, sales of functional socks have grown by nearly 40% compared to March. As the pilgrimage process relies heavily on mobile navigation, the average transaction value of lightweight portable power banks has grown by 30% compared to the same period last year. (Editor: Yang Kai-hsiang) 1150417
Choose to stand with the facts; every sponsorship from you is the power to protect press freedom.
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The text, images, and audio/video on this website may not be reproduced, publicly broadcast, or publicly transmitted and utilized without authorization.