91APP Appoints Chen Szu-fen as New Chief Commercial Officer; Experience from Coupang and Amazon Noted

Retail and food service channel solutions provider 91APP announced today the appointment of Chen Szu-fen, former General Manager of Category for Coupang Taiwan and former General Manager of Amazon Global Selling Taiwan, as its new Chief Commercial Officer. Chen will be responsible for assisting in advancing business for large clients in retail, food service, and advertising. Her extensive professional experience in e-commerce and advertising, business development, and cross-border services is expected to help 91APP accelerate market expansion and drive continuous operational growth. Chen Szu-fen stated that brand operations in the AI era are becoming more diverse and present more growth opportunities. She will combine 91APP's omnichannel solutions to help large brand clients in the retail, food service, and advertising markets create more growth opportunities. Before joining 91APP, Chen served as the General Manager of Category for Coupang Taiwan, where she led her team to effectively integrate brand strategy, category growth, and supplier partnerships during Coupang's rapid market expansion, significantly boosting gross profit margins. During her tenure as General Manager of Amazon Global Selling Taiwan, she assisted Taiwanese brands in successfully expanding their cross-border e-commerce sales, making Taiwan the fastest-growing market for Amazon in Asia. In addition, Chen has previously held positions such as General Manager of Small and Medium Enterprises for Facebook Greater China, Director of Marketing for Xiaomi International, and Director of E-commerce Marketing for Yahoo Taiwan. (Editor: Yang Kai-xiang) 1150416