Hualien's Tafalong Red Sticky Rice Life Center Reopens; East Rift Valley Tourism Welcomes Diverse Visitors
Following challenges from fire and floods, the Tafalong Red Sticky Rice Life Center in Hualien has reopened. It rejoins the 'East Rift Valley' tourism brand, showcasing indigenous Amis culture and resilience.
📋 Article Processing Timeline
- 📰 Published: April 16, 2026 at 11:50
- 🔍 Collected: April 16, 2026 at 12:01 (11 min after Published)
- 🤖 AI Analyzed: April 19, 2026 at 04:01 (63h 59m after Collected)
Central News Agency
(CNA Reporter Lee Hsien-feng, Hualien County, 16th) Tested by a fire disaster and Guangfu floods last year, the "Tafalong Red Sticky Rice Life Center" in Guangfu Township, Hualien County, has recently reopened. It has returned to the ranks of brand partners of the "East Rift Valley" brand under the East Rift Valley National Scenic Area Administration, transforming with resilience and creating diverse possibilities.
The Tafalong Red Sticky Rice Life Center was founded 12 years ago. After the fire in April last year, the management team and tribe members still persisted in their original intention of protecting traditions and promoting Amis culture. After nearly a year of post-disaster reconstruction, it resumed business at the end of March this year under the name "Mi Li Ru Fu Indigenous Humanities Restaurant" within the Guangfu Sugar Factory Park.
Hsu Tsung-min, Director of the East Rift Valley National Scenic Area Administration, pointed out that the Tafalong Red Sticky Rice Life Center, as a brand partner of the "East Rift Valley," has cooperated closely with the administration for many years. It is an important channel for the outside world to understand the culture of the Tafalong tribe and has long established a unique benchmark for tribal dining.
Since 2018, the East Rift Valley National Scenic Area Administration has established the "East Rift Valley" tourism brand, guiding potential tribal units in the East Rift Valley, assisting in optimizing brands, products, and itineraries, and conducting joint marketing with sub-brands such as "Tribal Travel on the Dining Table," "East Rift Valley Selections," "Tribal Food Paradise," and "Daily Light Gathering." So far, it has accumulated 16 groups of brand partners, which are loved by domestic and foreign tourists.
In addition to the surprise return of the Tafalong Red Sticky Rice Life Center, many brand partners who have participated in the "East Rift Valley" guidance in the past are also individually brilliant. For example, "A-Gai Play Life" from the Ciyakang Tribe in Wanrong Township combines theatrical art, local ingredients, and traditional stories. It will hold the "Dining Table Theater: Prisoner of Love" event from May 1 to 3 and 8 to 10 this year, allowing tourists to experience different local artistic and cultural energy through immersive experiences.
Hsu Tsung-min was pleased to see that the local team partners guided in the past have shown admirable resilience and creativity, all presenting the infinite possibilities of the East Rift Valley tribal brands. He invited domestic and foreign people to enter the East Rift Valley to experience the charm and pulse of this land. (Editor: Chen Ching-fang) 1150416
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(CNA Reporter Lee Hsien-feng, Hualien County, 16th) Tested by a fire disaster and Guangfu floods last year, the "Tafalong Red Sticky Rice Life Center" in Guangfu Township, Hualien County, has recently reopened. It has returned to the ranks of brand partners of the "East Rift Valley" brand under the East Rift Valley National Scenic Area Administration, transforming with resilience and creating diverse possibilities.
The Tafalong Red Sticky Rice Life Center was founded 12 years ago. After the fire in April last year, the management team and tribe members still persisted in their original intention of protecting traditions and promoting Amis culture. After nearly a year of post-disaster reconstruction, it resumed business at the end of March this year under the name "Mi Li Ru Fu Indigenous Humanities Restaurant" within the Guangfu Sugar Factory Park.
Hsu Tsung-min, Director of the East Rift Valley National Scenic Area Administration, pointed out that the Tafalong Red Sticky Rice Life Center, as a brand partner of the "East Rift Valley," has cooperated closely with the administration for many years. It is an important channel for the outside world to understand the culture of the Tafalong tribe and has long established a unique benchmark for tribal dining.
Since 2018, the East Rift Valley National Scenic Area Administration has established the "East Rift Valley" tourism brand, guiding potential tribal units in the East Rift Valley, assisting in optimizing brands, products, and itineraries, and conducting joint marketing with sub-brands such as "Tribal Travel on the Dining Table," "East Rift Valley Selections," "Tribal Food Paradise," and "Daily Light Gathering." So far, it has accumulated 16 groups of brand partners, which are loved by domestic and foreign tourists.
In addition to the surprise return of the Tafalong Red Sticky Rice Life Center, many brand partners who have participated in the "East Rift Valley" guidance in the past are also individually brilliant. For example, "A-Gai Play Life" from the Ciyakang Tribe in Wanrong Township combines theatrical art, local ingredients, and traditional stories. It will hold the "Dining Table Theater: Prisoner of Love" event from May 1 to 3 and 8 to 10 this year, allowing tourists to experience different local artistic and cultural energy through immersive experiences.
Hsu Tsung-min was pleased to see that the local team partners guided in the past have shown admirable resilience and creativity, all presenting the infinite possibilities of the East Rift Valley tribal brands. He invited domestic and foreign people to enter the East Rift Valley to experience the charm and pulse of this land. (Editor: Chen Ching-fang) 1150416
Choose to stand with the facts, every sponsorship from you is the power to protect press freedom.
Download the CNA "First Hand News" APP to grasp the latest news in real time.
The text, images, and audio/video on this website may not be reproduced, publicly broadcast, publicly transmitted, or utilized without authorization.