Tainan Pineapples Debut in Malaysia; Mayor Huang Wei-che Goes to Penang for Marketing
Tainan Mayor Huang Wei-che successfully marketed Tainan pineapples and winter melon tea in Penang, Malaysia. The products sold out rapidly, marking a significant breakthrough for Taiwanese agriculture in Southeast Asia.
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- 📰 Published: April 19, 2026 at 12:57
- 🔍 Collected: April 19, 2026 at 14:00 (1h 3m after Published)
- 🤖 AI Analyzed: April 19, 2026 at 14:25 (25 min after Collected)
The Tainan City Government issued a press release today stating that because Malaysia and its neighboring countries have a wide variety of tropical fruits, the successful entry of Tainan pineapples into the Malaysian market is a major breakthrough. Furthermore, these pineapples garnered attention even before arriving in Penang, with the pre-order quota being snapped up very quickly.
Mayor Huang Wei-che stated that Tainan boasts an excellent climate and agricultural environment. The Golden Diamond pineapples produced there have a rich aroma and a perfect balance of sweet and sour, making them highly popular in the international market. Additionally, the 'Yong Liang Old Boss' winter melon tea blocks use winter melons grown in Dongshan, Tainan, and are made using traditional processes. During this entry into Malaysia, it was discovered that local ethnic Chinese and Taiwanese businesspeople have a very high acceptance of this traditional winter melon tea. This product also fully demonstrates the Tainan agricultural sector's unique blend of quality and cultural heritage.
Huang Wei-che pointed out that in recent years, the Tainan City Government has comprehensively promoted agricultural exports, from source management and quality control to international marketing, continuously assisting businesses in expanding overseas channels. Malaysia is a crucial 'New Southbound' partner, and recent promotions of mangoes and jujubes have also yielded excellent results.
He mentioned that for this trip to Malaysia to promote pineapples, Penang—which has a high proportion of ethnic Chinese—was chosen as the first stop. This will be linked to subsequent promotional activities in Kuala Lumpur. Through live product displays and promotions, he hopes to gradually deepen the visibility and acceptance of Tainan's agricultural products in the local market. In the future, diversified marketing strategies will continue to be used to expand the international market footprint of Tainan's premium agricultural products. (Editor: Huang Ming-hsi) 1150419
Mayor Huang Wei-che stated that Tainan boasts an excellent climate and agricultural environment. The Golden Diamond pineapples produced there have a rich aroma and a perfect balance of sweet and sour, making them highly popular in the international market. Additionally, the 'Yong Liang Old Boss' winter melon tea blocks use winter melons grown in Dongshan, Tainan, and are made using traditional processes. During this entry into Malaysia, it was discovered that local ethnic Chinese and Taiwanese businesspeople have a very high acceptance of this traditional winter melon tea. This product also fully demonstrates the Tainan agricultural sector's unique blend of quality and cultural heritage.
Huang Wei-che pointed out that in recent years, the Tainan City Government has comprehensively promoted agricultural exports, from source management and quality control to international marketing, continuously assisting businesses in expanding overseas channels. Malaysia is a crucial 'New Southbound' partner, and recent promotions of mangoes and jujubes have also yielded excellent results.
He mentioned that for this trip to Malaysia to promote pineapples, Penang—which has a high proportion of ethnic Chinese—was chosen as the first stop. This will be linked to subsequent promotional activities in Kuala Lumpur. Through live product displays and promotions, he hopes to gradually deepen the visibility and acceptance of Tainan's agricultural products in the local market. In the future, diversified marketing strategies will continue to be used to expand the international market footprint of Tainan's premium agricultural products. (Editor: Huang Ming-hsi) 1150419