Taichung Invites Vietjet Air Magazine for Familiarization Trip, Offering Close-up Experience of Mazu Pilgrimage
The Taichung City Tourism Bureau invited Vietjet Air's in-flight magazine media for a familiarization trip to promote religious and urban tourism, aiming to attract more Vietnamese tourists.
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- 📰 Published: April 19, 2026 at 11:32
- 🔍 Collected: April 19, 2026 at 12:00 (28 min after Published)
- 🤖 AI Analyzed: April 19, 2026 at 12:13 (13 min after Collected)
The Taichung City Tourism and Travel Bureau issued a press release today. Bureau Director Chen Mei-hsiu stated that Vietnam is one of the emerging international markets Taichung has been actively developing in recent years. The city government has shifted from single-point promotion to an integrated strategy combining flight routes and media resources. This time, media from Vietjet Air's in-flight magazine were invited to Taiwan for coverage, introducing religious tourism highlights into international travelers' itineraries to enhance city brand visibility and market reach.
Director Chen pointed out that in March this year, they traveled to Ho Chi Minh City, Vietnam, to hold a tourism promotion event, establishing a foundation for cooperation with local travel operators. Inviting media for an on-site familiarization trip connects market development with content exposure, forming a marketing model where promotion and communication advance together, continuously building momentum for international visitor arrivals.
Director Chen explained that this familiarization trip centers on religious culture and city experiences. The itinerary arranged for the media to participate in the grand commencement ceremony of the Dajia Mazu Pilgrimage, experiencing the awe-inspiring scenes of religious culture up close. They also visited tourist spots such as the National Taiwan Museum of Fine Arts, Shenji New Village, Rainbow Village, Wuqi Tourist Fish Market, Wuqi Police Office (Wuqi Chuzhangsuo), and Dajia Old Street. Combined with local dining and accommodation experiences, this showcases the diverse facets of Taichung's tourism.
The Tourism Bureau stated that in the future, it will continue to integrate resources from airlines, international media, and travel agencies to steadily promote its international tourism layout. This will strengthen Taichung's role as the tourism gateway to central Taiwan, attract more international visitors, and drive the development of the tourism industry. (Editor: Wu Su-jou) 1150419
Director Chen pointed out that in March this year, they traveled to Ho Chi Minh City, Vietnam, to hold a tourism promotion event, establishing a foundation for cooperation with local travel operators. Inviting media for an on-site familiarization trip connects market development with content exposure, forming a marketing model where promotion and communication advance together, continuously building momentum for international visitor arrivals.
Director Chen explained that this familiarization trip centers on religious culture and city experiences. The itinerary arranged for the media to participate in the grand commencement ceremony of the Dajia Mazu Pilgrimage, experiencing the awe-inspiring scenes of religious culture up close. They also visited tourist spots such as the National Taiwan Museum of Fine Arts, Shenji New Village, Rainbow Village, Wuqi Tourist Fish Market, Wuqi Police Office (Wuqi Chuzhangsuo), and Dajia Old Street. Combined with local dining and accommodation experiences, this showcases the diverse facets of Taichung's tourism.
The Tourism Bureau stated that in the future, it will continue to integrate resources from airlines, international media, and travel agencies to steadily promote its international tourism layout. This will strengthen Taichung's role as the tourism gateway to central Taiwan, attract more international visitors, and drive the development of the tourism industry. (Editor: Wu Su-jou) 1150419