Post Office Cross-Over Collaboration: Q-Version Mazu Coin Purses and Command Flag Keychains Prove Popular
Post offices in Miaoli, Taichung, and Yunlin collaborated with famous Mazu temples to release themed stamps, keychains, and coin purses, which have seen enthusiastic sales.
📋 Article Processing Timeline
- 📰 Published: April 19, 2026 at 13:33
- 🔍 Collected: April 19, 2026 at 14:00 (27 min after Published)
- 🤖 AI Analyzed: April 19, 2026 at 14:25 (25 min after Collected)
Recently, post offices in Miaoli, Taichung, and Yunlin coincidentally looked to Mazu culture for inspiration. Partnering with Baishatun Gongtian Temple, Dajia Jenn Lann Temple, and Beigang Chaotian Temple respectively, they transformed familiar imagery—such as palanquins, command flags, and pilgrimages—into postal co-branded merchandise that boasts both cultural heritage and clever design.
The Yunlin Post Office put a century-old palanquin on a stamp and turned an auspicious command flag into an everyday keychain. The Yunlin Post Office shared the backstory of this design with the CNA reporter: during a visit to Beigang Chaotian Temple earlier this year, they were invited to view the first- and second-generation 'Zu Ma' palanquins exhibition, which sparked the creative idea for the co-branded items.
The Yunlin Post Office stated that the protagonist of this design, the first-generation Zu Ma palanquin, is an historical artifact over a century old that carries the vital trajectory of Beigang Chaotian Temple's development. Thus, it was used as an element for personalized stamps and included in the 'Mazu Antiquities Series' theme, allowing the public to collect cultural assets in the form of stamps.
As for the exclusive 'Chaotian Temple Auspicious Command Flag Keychain' launched by the Yunlin Post Office, it is seen as a successful case of converting cultural elements into daily carry items. Anyone buying two first-generation palanquin personalized stamps receives one set of the command flag keychain. According to statistics, since pre-orders opened on the 10th, 3,000 stamps have been sold, leaving 1,000 in stock, with a sell-out expected by early May.
Taichung's Dajia Jenn Lann Temple Mazu began its 9-day, 8-night pilgrimage on the evening of the 17th. The Taichung Post Office recently released a limited run of 3,000 '2026 Dajia Mazu International Sightseeing Culture Festival Folding Screen Stamp Folios' and completed the fire-crossing ritual for them. Besides themed postcards, each folio set includes a coin purse featuring the postal mascot 'Bobo Pigeon' framed alongside a 'Q-version Dajia Mazu,' as well as a 'Mazu Fate Sticker,' strengthening the themes of collection and blessing.
To coordinate with the pilgrimage, the Taichung Post Office stated that temporary post offices will be set up in the plaza in front of the Dajia Temple branch on the 17th (departure day) and the 26th (return day), allowing devotees to collect souvenirs in real time.
The Miaoli Post Office launched the '2026 Baishatun Mazu Personalized Stamp Set,' creating a product combo with both functional and collectible value. It includes an 'Instant Wealth' storage pouch, a sports towel handy for devotees, and themed postcards to immediately record the emotions of the pilgrimage.
The Miaoli Post Office noted that the aforementioned set is limited to 2,500 units. Since pre-orders opened on the 7th and official sales began on the 12th, the response has been enthusiastic. Currently, the quota across all post offices in Miaoli County has sold out completely, reserving only the final 300 sets to be sold in limited quantities in front of the Baishatun Post Office on the day Mazu returns. (Editor: Wu Su-jou) 1150419
The Yunlin Post Office put a century-old palanquin on a stamp and turned an auspicious command flag into an everyday keychain. The Yunlin Post Office shared the backstory of this design with the CNA reporter: during a visit to Beigang Chaotian Temple earlier this year, they were invited to view the first- and second-generation 'Zu Ma' palanquins exhibition, which sparked the creative idea for the co-branded items.
The Yunlin Post Office stated that the protagonist of this design, the first-generation Zu Ma palanquin, is an historical artifact over a century old that carries the vital trajectory of Beigang Chaotian Temple's development. Thus, it was used as an element for personalized stamps and included in the 'Mazu Antiquities Series' theme, allowing the public to collect cultural assets in the form of stamps.
As for the exclusive 'Chaotian Temple Auspicious Command Flag Keychain' launched by the Yunlin Post Office, it is seen as a successful case of converting cultural elements into daily carry items. Anyone buying two first-generation palanquin personalized stamps receives one set of the command flag keychain. According to statistics, since pre-orders opened on the 10th, 3,000 stamps have been sold, leaving 1,000 in stock, with a sell-out expected by early May.
Taichung's Dajia Jenn Lann Temple Mazu began its 9-day, 8-night pilgrimage on the evening of the 17th. The Taichung Post Office recently released a limited run of 3,000 '2026 Dajia Mazu International Sightseeing Culture Festival Folding Screen Stamp Folios' and completed the fire-crossing ritual for them. Besides themed postcards, each folio set includes a coin purse featuring the postal mascot 'Bobo Pigeon' framed alongside a 'Q-version Dajia Mazu,' as well as a 'Mazu Fate Sticker,' strengthening the themes of collection and blessing.
To coordinate with the pilgrimage, the Taichung Post Office stated that temporary post offices will be set up in the plaza in front of the Dajia Temple branch on the 17th (departure day) and the 26th (return day), allowing devotees to collect souvenirs in real time.
The Miaoli Post Office launched the '2026 Baishatun Mazu Personalized Stamp Set,' creating a product combo with both functional and collectible value. It includes an 'Instant Wealth' storage pouch, a sports towel handy for devotees, and themed postcards to immediately record the emotions of the pilgrimage.
The Miaoli Post Office noted that the aforementioned set is limited to 2,500 units. Since pre-orders opened on the 7th and official sales began on the 12th, the response has been enthusiastic. Currently, the quota across all post offices in Miaoli County has sold out completely, reserving only the final 300 sets to be sold in limited quantities in front of the Baishatun Post Office on the day Mazu returns. (Editor: Wu Su-jou) 1150419