HIM International Music Plans to Establish AI Music Division, He Yan-Ling: Applicable in Creation

With the rapid advancement of AI technology, He Yan-Ling, CEO of HIM International Music, announced plans to establish an AI music division, potentially launching this year or next. The goal is to leverage AI to improve efficiency in music creation and production. However, she emphasized that AI is a tool rather than a human replacement, and the core value of music—companionship, resonance, and emotional exchange—remains difficult for AI to replicate.

HIM International Music held its annual shareholders' meeting today. In an interview with Central News Agency, He stated that AI has become an unavoidable tool in the music industry, and the company maintains an open attitude toward AI, aiming to transform it into new business opportunities.

She mentioned that the company is currently planning the establishment of an AI music division, with implementation expected once suitable talent and organizational structure are in place—possibly in 2024 or 2025. Future applications of AI may include music composition, situational music, and content development, and may even extend to collaborations with artists.

He believes that while AI can boost efficiency, it currently lacks the emotional depth and soul essential to music. She noted that although many AI-generated songs already exist with increasingly sophisticated vocal and production techniques, their perfection often removes the warmth and authenticity of human expression.

Regarding the development of AI artists or virtual singers, He stated that HIM remains open to all possibilities. However, creating a successful virtual character requires more than technology—it demands a well-defined character profile, narrative background, and distinct personality to form emotional connections with audiences. The company is currently evaluating various options.

Additionally, HIM noted that Q1 2024 was primarily a preparation phase for a new round of large-scale concert tours, resulting in fewer performances. Starting in Q2, the Power Station World Tour and Lin Yu-Chieh World Tour will launch sequentially, expected to boost business momentum.

Beyond concerts, HIM continues to invest in music content development, drama production and investment, and nurturing emerging artists. Through diversified operations in music, film/TV, and artist management, the company aims to expand content value and revenue streams. (Editor: Chang Chun-Mao)