China Electric Aims to Regain No.1 Spot in Taiwan Lighting Market Within 2 Years with 40% Market Share

Wu Yi-lin, General Manager of China Electric, announced today that the company currently holds the second-largest market share in Taiwan's lighting sector and aims to reclaim a 40% market share within two years—surpassing Signify, the current market leader from the Netherlands.

At a media briefing today, Wu stated that Taiwan's overall lighting market consists of approximately 70% from engineering and distributor channels, with mass retail accounting for about 30%. China Electric currently holds a 15% to 20% market share. The company is in talks with six retailers and is actively pursuing OEM manufacturing or shelf space for its own brand in three major mass retailers. It expects that sales contributions from mass retail channels will reach NT$80 million in the fourth quarter.

Wu explained that although mass retailers have their own lighting brands, securing OEM opportunities allows for lower margins but significantly expands revenue scale. While Signify dominates in home appliances, China Electric sees a strong opportunity to regain the top position in the lighting segment. The company is also intensifying efforts in the smart home lighting market to capture emerging trends.

Regarding property leasing, Wu noted that the company rents out its factory in Guishan Industrial Park, Taoyuan, to a flexible printed circuit board manufacturer; its Hukou Industrial Park facility to a listed electronics firm; and its Neihu office building to a television station. These leases generate over NT$130 million in annual rental revenue on a consolidated basis. Ongoing negotiations for leasing the Zhudong factory, Xinzhuang office-factory complex, Taichung Industrial Park warehouse, and a newly developed site spanning over 10,000 ping in Xinying could push annual rental income beyond NT$200 million if fully leased.