Far EasTone Builds Dining Ecosystem: 'Where to Eat' App Targets 1 Million Users by Year-End

Far EasTone Telecommunications is expanding its lifestyle services. Its dining community platform 'Where to Eat' has reached nearly 200,000 registered users in just two months since launch, targeting 1 million users by the end of the year. Far EasTone President Ching Chi said the company will launch the 'Amplify 3 Strategy' in 2026, with 'Where to Eat' being a key part of 'amplifying services' to create a new growth curve.

On June 11, Far EasTone announced deepened alliances with leading restaurant operators, Taishin Bank, and the '500 Plates' culinary guide series to build a dining ecosystem. The newly established 'Where to Eat' platform has upgraded its services, introducing exclusive 'Private Chef Reservation' features with platform-exclusive seating, integrating food discovery, instant booking, and consumption rewards.

'Where to Eat' is developed and operated by Far EasTone subsidiary Julei Platform Technology. At today's alliance press conference, representatives from restaurant groups including Tim Ho Wan, Shuang Yue Food Society, Little Mongolian, Burger King, Katsuhiroden, and Taipei Liufu Wantai Hotel attended.

Ching Chi, President of Far EasTone and Chairman of Julei Platform Technology, stated: 'Taiwan's out-of-home dining population ratio is as high as 70%. While consumers are accustomed to searching online for inspiration, checking restaurant reviews, and making reservations before meals, the current market still suffers from information fragmentation. Through the Where to Eat app, we want consumers to complete the entire 'search, book, eat, review, share' process on a single platform, while expanding Far EasTone's digital platform footprint.'

Ching added: 'In 2026, Far EasTone will launch the Amplify 3 Strategy, focusing on amplifying synergies, services, and AI. Where to Eat is one way to amplify services, moving beyond telecommunications to become a value creator and start a new growth curve. The ultimate goal of the platform economy is to become a major distribution channel.'

Lu Xiuwei, Acting Senior Vice President of Far EasTone's Consumer Strategy and Digital Services Business Group and General Manager of Julei Platform Technology, said that in the two months since launch, Where to Eat has achieved a 70% service retention rate and nearly 200,000 registered users. The first wave of partner private chef restaurants is expected to be around 20, and the platform is optimistic about challenging the 1 million user milestone by year-end.