Giant and Merida See May Revenue Grow Year-Over-Year Amid Growth in European and Chinese Bicycle Markets
Taiwanese bicycle manufacturers Giant Group and Merida announced year-over-year growth in their consolidated revenues for May. Giant's revenue increased by 6%, driven by strong sales in China and Europe, with the former growing by over 30%. Merida's revenue surged by 18%, boosted by a significant 52% increase in sales in the Chinese market. However, the cumulative revenues for both companies from January to May still show a decline compared to the same period last year.
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- 📰 Published: June 10, 2026 at 20:58
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(CNA, Taipei, June 10, by reporter Pan Chi-yi) Bicycle manufacturer Giant Group today announced its May consolidated revenue reached NT$5.357 billion, a 6% increase compared to the same period last year. Cumulative consolidated revenue for the first five months was NT$23.428 billion, a 15% decrease year-over-year. Merida's May consolidated revenue was NT$2.285 billion, up 18% year-over-year, while its cumulative consolidated revenue for the first five months was NT$9.968 billion, down 17% year-over-year.
Giant explained that as the traditional peak sales season arrived and new products were launched, sales performance for its own brands grew in both the Chinese and European markets. In the Chinese market, in addition to sales growth in low-to-mid-range models driven by marketing strategy adjustments, some product price optimizations also contributed to revenue performance, with May revenue increasing by over 30% year-over-year.
Regarding the European market, Giant noted that sales momentum has picked up. Driven by new product launches, overall revenue showed positive growth, with Germany performing exceptionally well with over 30% revenue growth in May. The US market, however, continues to be affected by the Withhold Release Order (WRO) incident, limiting the supply of high-end products, and May revenue still declined.
Merida's consolidated sales volume in May was 108,968 units, a 30% increase year-over-year. Sales in the Chinese market for May grew by 52% year-over-year.
Giant explained that as the traditional peak sales season arrived and new products were launched, sales performance for its own brands grew in both the Chinese and European markets. In the Chinese market, in addition to sales growth in low-to-mid-range models driven by marketing strategy adjustments, some product price optimizations also contributed to revenue performance, with May revenue increasing by over 30% year-over-year.
Regarding the European market, Giant noted that sales momentum has picked up. Driven by new product launches, overall revenue showed positive growth, with Germany performing exceptionally well with over 30% revenue growth in May. The US market, however, continues to be affected by the Withhold Release Order (WRO) incident, limiting the supply of high-end products, and May revenue still declined.
Merida's consolidated sales volume in May was 108,968 units, a 30% increase year-over-year. Sales in the Chinese market for May grew by 52% year-over-year.
FAQ
巨大集團和美利達在今年5月的營收表現如何？
巨大集團5月合併營收為新台幣53.57億元，年增6%。美利達5月合併營收為22.85億元，年增18%。
巨大集團在哪些市場的銷售表現特別突出？
巨大集團在中國和歐洲市場的銷售表現特別突出。中國市場因行銷策略調整及部分產品價格優化，營收年增逾三成。歐洲市場同樣因新品上市帶動，整體營收呈正成長，其中德國市場營收成長也超過三成。
影響巨大在美國市場銷售的原因是什麼？
巨大在美國市場的銷售持續受到暫扣令（WRO）事件的影響，導致高階產品供貨受限，5月營收下滑。
美利達在5月的銷售量和中國市場的表現如何？
美利達5月合併銷售量為10萬8968台，年增30%。其在中國市場的銷售年增率更是高達52%。
儘管5月營收成長，巨大和美利達今年前五個月的整體營運狀況如何？
儘管5月營收年增長，但累計前五個月的合併營收仍呈現衰退。巨大前五月累計營收年減15%，美利達前五月累計營收則年減17%。