Amid Intense Competition in China's Auto Industry, BYD Still Aims to Become World's No. 1 in Scale Within 5 Years
As China's auto industry faces intense competition, BYD founder Wang Chuanfu stated at a June 9 shareholder meeting that the company could become the world's sales leader within five years. Despite pressure from the rollback of subsidy policies early in the year, Wang believes the "worst is over," highlighting the second-generation Blade Battery and flash charging technology as key to their turnaround. Although facing a battery production bottleneck, BYD aims for the top spot by 2030 through a dual-drive strategy focusing on domestic and international markets.
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- 📰 Published: June 10, 2026 at 15:54
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(CNA reporter Lu Jia-rong, Taipei, 10th) China's auto industry is experiencing intense internal competition, yet BYD founder Wang Chuanfu claimed at a shareholder meeting on the 9th that BYD is expected to achieve the number one global scale within the next five years.
According to reports from Beijing News and other media, Wang Chuanfu said at the shareholder meeting held at BYD's headquarters in Shenzhen on the 9th that the new energy vehicle industry faced immense pressure in the first quarter of this year. A primary reason was the phase-out of the purchase tax policy at the beginning of the year (referring to the gradual reduction and even cancellation of subsidies or tax exemptions for new energy vehicle purchases).
Starting from January 1st of this year, the policy of exempting new energy vehicles from purchase tax in China officially ended and was replaced by a half-levy, impacting BYD's sales.
However, Wang Chuanfu emphasized, "The worst moment has passed." In March of this year, BYD released its second-generation Blade Battery and flash charging technology, which became the turning point. These two technologies directly address the core pain point of the first half of electrification, namely charging anxiety, and order volumes have increased significantly as a result.
Wang Chuanfu also admitted that there is currently a production capacity gap for the second-generation Blade Battery, and it is in a phase of monthly ramp-up, with monthly capacity increasing by 20,000 to 30,000 sets. The company is responding to the challenge "day and night." This year's sales for BYD will depend on battery production. The company will focus on the battery division, allocate resources, and fully tap into the production capacity of the Blade Battery.
Wang Chuanfu stressed that new technologies will continue to be launched next year and the year after. "With a dual-wheel drive of domestic and international markets, I believe that by 2030, BYD can truly become the global number one in scale."
Reuters reported that over the past year, facing fierce competition in China's auto industry, BYD's domestic sales were hit, and its growth momentum was hampered. Affected by this, BYD's stock price in Hong Kong has plummeted by more than 45% from its peak over the past year, and its Shenzhen A-shares also fell by 33% during the same period.
The report stated that Wang Chuanfu's proposal of this ambitious goal at this time is to appease investors amidst a sharp decline in the company's stock price. (Editor: Chen Kai-yu) 1150610
According to reports from Beijing News and other media, Wang Chuanfu said at the shareholder meeting held at BYD's headquarters in Shenzhen on the 9th that the new energy vehicle industry faced immense pressure in the first quarter of this year. A primary reason was the phase-out of the purchase tax policy at the beginning of the year (referring to the gradual reduction and even cancellation of subsidies or tax exemptions for new energy vehicle purchases).
Starting from January 1st of this year, the policy of exempting new energy vehicles from purchase tax in China officially ended and was replaced by a half-levy, impacting BYD's sales.
However, Wang Chuanfu emphasized, "The worst moment has passed." In March of this year, BYD released its second-generation Blade Battery and flash charging technology, which became the turning point. These two technologies directly address the core pain point of the first half of electrification, namely charging anxiety, and order volumes have increased significantly as a result.
Wang Chuanfu also admitted that there is currently a production capacity gap for the second-generation Blade Battery, and it is in a phase of monthly ramp-up, with monthly capacity increasing by 20,000 to 30,000 sets. The company is responding to the challenge "day and night." This year's sales for BYD will depend on battery production. The company will focus on the battery division, allocate resources, and fully tap into the production capacity of the Blade Battery.
Wang Chuanfu stressed that new technologies will continue to be launched next year and the year after. "With a dual-wheel drive of domestic and international markets, I believe that by 2030, BYD can truly become the global number one in scale."
Reuters reported that over the past year, facing fierce competition in China's auto industry, BYD's domestic sales were hit, and its growth momentum was hampered. Affected by this, BYD's stock price in Hong Kong has plummeted by more than 45% from its peak over the past year, and its Shenzhen A-shares also fell by 33% during the same period.
The report stated that Wang Chuanfu's proposal of this ambitious goal at this time is to appease investors amidst a sharp decline in the company's stock price. (Editor: Chen Kai-yu) 1150610
FAQ
比亞迪設定了什麼新目標？
根據創辦人王傳福在股東會上的發言，比亞迪的目標是在未來5年內實現全球規模第一。
比亞迪在今年第一季面臨了什麼壓力？
主要壓力來自於中國自今年1月1日起，將新能源汽車的免徵購置稅政策改為減半徵收，衝擊了銷量。
比亞迪如何扭轉銷售局勢？
透過在今年3月發布第二代刀片電池與閃充技術，解決了消費者對電動車補能的焦慮，從而帶動訂單量大幅增長。
比亞迪目前面臨的主要挑戰是什麼？
目前第二代刀片電池的產能有缺口，無法滿足市場需求。公司正在「夜以繼日」地應對，每月產能增量預計可達2萬至3萬套。
為何王傳福要在股價下跌時提出宏大目標？
根據路透社報導，面對激烈的市場競爭，比亞迪過去一年股價大幅下跌，王傳福此舉是為了在公司股價大幅下跌之際安撫投資者。