Hsinchu City Government Joins 8 Vendors at Taipei International Food Show to Promote Local Brands
The Hsinchu City Government, together with 8 local vendors including Lao Guo Rice Noodles, Xinhua Rice Noodles, Jin Yi Meatballs, Hai Rui Meatballs, Jia Ming Vanilla Garden, Xin Fuyuan Peanut Butter, Cat on the Dike, and Huozhe OR, will participate in the 2026 Taipei International Food Show from June 24 to 27 at Taipei Nangang Exhibition Center. They will set up the "Wind City Good Market" Hsinchu Pavilion to promote local brands and food culture.
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- 📰 Published: June 4, 2026 at 18:13
- 🔍 Collected: June 4, 2026 at 18:26 (13 min after Published)
- 🤖 AI Analyzed: June 6, 2026 at 15:53 (45h 27m after Collected)
The Hsinchu City Government announced today (4th) that it will lead local industries, including Lao Guo Rice Noodles, Xinhua Rice Noodles, Jin Yi Meatballs, Hai Rui Meatballs, Jia Ming Vanilla Garden, Xin Fuyuan Peanut Butter, Cat on the Dike, and Huozhe OR, to participate in the Taipei International Food Show to market local brands.
The Hsinchu City Government held a promotional press conference. Mayor Kao Hung-an stated that Hsinchu City is not only a technology city but also has a unique food culture, including the rice noodle and meatball industries, as well as innovative food brands and lifestyle selections developed in recent years, which are gaining recognition in diverse ways.
She said that from June 24 to 27, they will participate in the "2026 Taipei International Food Show" at the Taipei Nangang Exhibition Center, setting up the "Wind City Good Market" Hsinchu Pavilion. By bringing together 8 major brands from different generations, the exhibition will showcase the diverse development achievements of Hsinchu's food industry.
Tsao Yung-ming, Secretary-General of the Industrial Development and Investment Promotion Committee, told CNA that the "Wind City Good Market" brand identity integrates the imagery of the Wind City, rice noodle culture, hydrological landscapes, and technological elements. This year's pavilion design incorporates the concept of "wind" flow and modern minimalist visuals to create an exhibition space that combines quality and interactivity.
Chen Ying-ying, store manager of Cat on the Dike, said they have long been dedicated to tea beverage R&D and flavor innovation, collaborating with Taiwanese tea farmers to promote local tea culture. At this exhibition, they will showcase the delicacy and depth of Taiwanese tea to the international market through tea tasting, flavor characteristics, and cultural experiences.
Huang Shih-kai, General Manager of Hai Rui Meatballs, expressed hope that participating in the Taipei International Food Show will help more people understand the diversity and customization features of meatballs. The company has already developed products such as Thai-style meatballs and cilantro meatballs to expand into different market demands and attract more consumer groups.
The Hsinchu City Government held a promotional press conference. Mayor Kao Hung-an stated that Hsinchu City is not only a technology city but also has a unique food culture, including the rice noodle and meatball industries, as well as innovative food brands and lifestyle selections developed in recent years, which are gaining recognition in diverse ways.
She said that from June 24 to 27, they will participate in the "2026 Taipei International Food Show" at the Taipei Nangang Exhibition Center, setting up the "Wind City Good Market" Hsinchu Pavilion. By bringing together 8 major brands from different generations, the exhibition will showcase the diverse development achievements of Hsinchu's food industry.
Tsao Yung-ming, Secretary-General of the Industrial Development and Investment Promotion Committee, told CNA that the "Wind City Good Market" brand identity integrates the imagery of the Wind City, rice noodle culture, hydrological landscapes, and technological elements. This year's pavilion design incorporates the concept of "wind" flow and modern minimalist visuals to create an exhibition space that combines quality and interactivity.
Chen Ying-ying, store manager of Cat on the Dike, said they have long been dedicated to tea beverage R&D and flavor innovation, collaborating with Taiwanese tea farmers to promote local tea culture. At this exhibition, they will showcase the delicacy and depth of Taiwanese tea to the international market through tea tasting, flavor characteristics, and cultural experiences.
Huang Shih-kai, General Manager of Hai Rui Meatballs, expressed hope that participating in the Taipei International Food Show will help more people understand the diversity and customization features of meatballs. The company has already developed products such as Thai-style meatballs and cilantro meatballs to expand into different market demands and attract more consumer groups.