Credit Card Points Exchangeable for Crypto Assets: KGI Bank Reveals User Profile
KGI Bank launched Taiwan's first cryptocurrency-reward credit card, the 'KGI Coin Enjoy Card,' last year. Its primary customer base is under 40, with over 85% holding a university degree, and their average spending is more than double that of other cardholders. Over 60% of customers have exchanged points for cryptocurrency.
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- 📰 Published: June 4, 2026 at 23:14
- 🔍 Collected: June 4, 2026 at 23:29 (15 min after Published)
- 🤖 AI Analyzed: June 6, 2026 at 15:24 (39h 54m after Collected)
As domestic banks actively expand their credit card businesses, KGI Bank launched Taiwan's first credit card with cryptocurrency rewards, the 'KGI Coin Enjoy Card,' last year. Internal data reveals that the primary customer base is the under-40 demographic, particularly younger generations and digital natives, and this group's average spending is more than double that of other cardholders.
The global virtual asset market continues to develop, with digital assets transitioning from investment tools to everyday financial planning. KGI Bank's 'KGI Coin Enjoy Card,' launched last year, offers 'Coin Enjoy Points' as rewards for regular spending, with 1 point exchangeable for 1 New Taiwan Dollar worth of cryptocurrency.
KGI Bank today disclosed user data for the KGI Coin Enjoy Card. Internal data analysis shows that the primary customer base is under 40, with over 85% holding a university degree or higher. These users have a high acceptance of digital finance and high financial autonomy, preferring to allocate assets independently. In particular, younger generations and digital natives show high acceptance of accumulating non-traditional financial assets, with average spending more than double that of other cardholders.
The bank also noted that some cautious investors are using the 'KGI Coin Enjoy Card' to enter the market with a low barrier, starting with small point exchanges for virtual assets. Over 60% of customers have used points to exchange for cryptocurrency.
The KGI Coin Enjoy Card continues to expand the types of virtual assets available for exchange, offering six options including Bitcoin, Ethereum, Tether, USDC, and exchange platform tokens (Bito Token, MAX Token).
According to an analysis by BitoPro, the card's partner exchange, users aged 30 to 49 account for 76% of those exchanging Coin Enjoy Points for cryptocurrency. This group shows high activity in virtual asset trading and is a core driver of digital asset普及.
The global virtual asset market continues to develop, with digital assets transitioning from investment tools to everyday financial planning. KGI Bank's 'KGI Coin Enjoy Card,' launched last year, offers 'Coin Enjoy Points' as rewards for regular spending, with 1 point exchangeable for 1 New Taiwan Dollar worth of cryptocurrency.
KGI Bank today disclosed user data for the KGI Coin Enjoy Card. Internal data analysis shows that the primary customer base is under 40, with over 85% holding a university degree or higher. These users have a high acceptance of digital finance and high financial autonomy, preferring to allocate assets independently. In particular, younger generations and digital natives show high acceptance of accumulating non-traditional financial assets, with average spending more than double that of other cardholders.
The bank also noted that some cautious investors are using the 'KGI Coin Enjoy Card' to enter the market with a low barrier, starting with small point exchanges for virtual assets. Over 60% of customers have used points to exchange for cryptocurrency.
The KGI Coin Enjoy Card continues to expand the types of virtual assets available for exchange, offering six options including Bitcoin, Ethereum, Tether, USDC, and exchange platform tokens (Bito Token, MAX Token).
According to an analysis by BitoPro, the card's partner exchange, users aged 30 to 49 account for 76% of those exchanging Coin Enjoy Points for cryptocurrency. This group shows high activity in virtual asset trading and is a core driver of digital asset普及.