E Ink Unveils E-Paper Electric Bus, First Deployed on New Taipei City Bus Route
E Ink Holdings unveiled its innovative 'E-Paper Electric Bus' in-vehicle display solution at COMPUTEX 2025. The solution has been deployed on the Red 26 bus route in New Taipei City. It includes vehicle body advertising, rear-direction warning systems, hanging advertisement boards, and interactive route maps, utilizing E Ink Prism, Spectra 6, and Kaleido 3 technologies. General Manager Johnson Hung stated that while only two buses are currently using it, mass adoption by bus operators could reduce costs, and he also sees potential in building exterior advertising.
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- 📰 Published: June 4, 2026 at 18:33
- 🔍 Collected: June 4, 2026 at 18:46 (13 min after Published)
- 🤖 AI Analyzed: June 6, 2026 at 15:38 (44h 51m after Collected)
E Ink Holdings, an electronic paper manufacturer, today unveiled an innovative in-vehicle display solution, the 'E-Paper Electric Bus,' at the Taipei International Computer Show (COMPUTEX). The solution integrates domestic electric vehicle technology, display driver IC design, and e-paper display technology, fully utilizing e-paper on both the interior and exterior of the bus to replace traditional advertisements, transforming the vehicle into an innovative information transmission medium.
Johnson Hung, General Manager of E Ink Holdings, stated that while the application of e-paper in bus advertising is currently only adopted on two buses, future development will depend on the attitude of bus operators. If operators are willing to adopt it on a large scale, it will effectively reduce costs. In addition to bus e-paper advertising, Hung is also optimistic about building exterior advertising, as its large surface area offers significant profit potential.
Hung explained that the currently planned complete in-vehicle display solution includes a mobile vehicle body advertising billboard made with E Ink Prism, a rear-direction warning system, a 7.3-inch E Ink Spectra 6 double-sided hanging advertisement board developed for the bus interior, a 25.3-inch E Ink Kaleido 3 interactive bus route map, and medium-to-large-sized Spectra 6 e-paper advertising billboards, meeting the display needs for various surfaces and in-vehicle signage.
E Ink explained that this complete in-vehicle display solution has already been implemented in actual operation on the Red 26 bus route in New Taipei City.
Johnson Hung, General Manager of E Ink Holdings, stated that while the application of e-paper in bus advertising is currently only adopted on two buses, future development will depend on the attitude of bus operators. If operators are willing to adopt it on a large scale, it will effectively reduce costs. In addition to bus e-paper advertising, Hung is also optimistic about building exterior advertising, as its large surface area offers significant profit potential.
Hung explained that the currently planned complete in-vehicle display solution includes a mobile vehicle body advertising billboard made with E Ink Prism, a rear-direction warning system, a 7.3-inch E Ink Spectra 6 double-sided hanging advertisement board developed for the bus interior, a 25.3-inch E Ink Kaleido 3 interactive bus route map, and medium-to-large-sized Spectra 6 e-paper advertising billboards, meeting the display needs for various surfaces and in-vehicle signage.
E Ink explained that this complete in-vehicle display solution has already been implemented in actual operation on the Red 26 bus route in New Taipei City.