Wowprime to Integrate Membership with Uber Eats, Launching in August
Uber Eats and Taiwan's restaurant giant Wowprime Group announced today that their membership systems will be integrated starting in August. Wowprime's 'Crazy Food' app boasts over 5.8 million members, and the company expects member-contributed revenue to reach 57% by the end of the year. This is Wowprime's largest-ever collaboration, aiming to include Uber Eats spending in its points program to boost member loyalty. Meanwhile, Uber Eats stated it will evaluate the possibility of raising consumer prices in response to new food delivery regulations taking effect in mid-July.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 12:51
- 🔍 Collected: June 3, 2026 at 13:05 (14 min after Published)
- 🤖 AI Analyzed: June 6, 2026 at 22:11 (81h 5m after Collected)
(Central News Agency, reporter Jiang Mingyan, Taipei, June 3) Uber Eats, in partnership with Taiwan's leading restaurant group Wowprime, today announced that their membership systems are expected to be integrated in August. Wowprime stated that its 'Crazy Food' app has accumulated over 5.8 million members, and it is projected that member-contributed revenue will reach 57% by the end of this year.
In response to the new food delivery regulations set to take effect in mid-July, Uber Eats stated that it will indeed evaluate the possibility of raising prices for consumers.
Uber Eats and Wowprime Group held a press conference today, previewing that the integration of the Uber Eats app with Wowprime's 'Crazy Food' membership system is expected to launch in August. Through this integration, spending on Uber Eats will accumulate points in Wowprime's 'Crazy Food' program, which is expected to enhance the activity and contribution of members on both platforms.
Uber Eats noted that after the initial 'Buy One Get One Free' promotion, Wowprime Group's daily order volume on the Uber Eats app grew by approximately 50% compared to before the campaign. According to observations on the Uber Eats app platform, during the summer vacation period of July and August, overall food delivery order volume is about 10% to 15% higher than the average monthly volume for the rest of the year.
Uber Eats Taiwan Acting General Manager Guo Xianwen stated that Uber Eats continues to hope to collaborate with merchants through its platform and technology. The launch of Wowprime Group's 19 major brands and 339 stores on the platform, and the future extension of the Wowprime member experience to the Uber Eats app, is expected to deepen the daily connection between consumers and the brand.
Wowprime's 'Crazy Food' app currently has over 5.8 million members, contributing more than 55% of the group's total revenue in 2025. By incorporating the delivery platform as an exclusive benefits channel for the first time and integrating online and offline consumption scenarios, the overall revenue share from members is expected to increase by more than 2 percentage points by the end of the year, reaching approximately 57%.
Wowprime Group Corporate Development Center General Manager Li Bishan stated that this membership integration with Uber Eats is the largest-scale collaboration Wowprime has undertaken to date. The core goal is to include Uber Eats spending in the accumulation of Wowprime 'Crazy Food' points, thereby driving an increase in member contribution. Currently, delivery revenue accounts for about 3% of the group's total revenue, with the Shi Er Guo and 12mini brands accounting for the highest share at 60%.
Southeast Asian ride-hailing and delivery giant Grab submitted an application to the Fair Trade Commission on March 27 to acquire foodpanda's Taiwan business, and its massive member super-ecosystem has drawn market attention. Regarding future new competitors, Uber Eats believes that healthy competition can benefit the market and consumers.
Furthermore, in response to the food delivery regulations expected to take effect in mid-July, Uber Eats announced in April that starting July 21, the service fee for food delivery orders from partner merchants would be adjusted by 2.5 percentage points, and for fresh food and grocery partner merchants by 3 percentage points.
When asked whether this would lead to price increases for consumers, Uber Eats stated that it would first look at internal efficiency optimization, but would also, of course, evaluate the possibility of price increases. Whether the increase in merchant service fees will indirectly lead to price increases depends on each merchant's strategy. (Editor: Zhang Junmao) 1150603
In response to the new food delivery regulations set to take effect in mid-July, Uber Eats stated that it will indeed evaluate the possibility of raising prices for consumers.
Uber Eats and Wowprime Group held a press conference today, previewing that the integration of the Uber Eats app with Wowprime's 'Crazy Food' membership system is expected to launch in August. Through this integration, spending on Uber Eats will accumulate points in Wowprime's 'Crazy Food' program, which is expected to enhance the activity and contribution of members on both platforms.
Uber Eats noted that after the initial 'Buy One Get One Free' promotion, Wowprime Group's daily order volume on the Uber Eats app grew by approximately 50% compared to before the campaign. According to observations on the Uber Eats app platform, during the summer vacation period of July and August, overall food delivery order volume is about 10% to 15% higher than the average monthly volume for the rest of the year.
Uber Eats Taiwan Acting General Manager Guo Xianwen stated that Uber Eats continues to hope to collaborate with merchants through its platform and technology. The launch of Wowprime Group's 19 major brands and 339 stores on the platform, and the future extension of the Wowprime member experience to the Uber Eats app, is expected to deepen the daily connection between consumers and the brand.
Wowprime's 'Crazy Food' app currently has over 5.8 million members, contributing more than 55% of the group's total revenue in 2025. By incorporating the delivery platform as an exclusive benefits channel for the first time and integrating online and offline consumption scenarios, the overall revenue share from members is expected to increase by more than 2 percentage points by the end of the year, reaching approximately 57%.
Wowprime Group Corporate Development Center General Manager Li Bishan stated that this membership integration with Uber Eats is the largest-scale collaboration Wowprime has undertaken to date. The core goal is to include Uber Eats spending in the accumulation of Wowprime 'Crazy Food' points, thereby driving an increase in member contribution. Currently, delivery revenue accounts for about 3% of the group's total revenue, with the Shi Er Guo and 12mini brands accounting for the highest share at 60%.
Southeast Asian ride-hailing and delivery giant Grab submitted an application to the Fair Trade Commission on March 27 to acquire foodpanda's Taiwan business, and its massive member super-ecosystem has drawn market attention. Regarding future new competitors, Uber Eats believes that healthy competition can benefit the market and consumers.
Furthermore, in response to the food delivery regulations expected to take effect in mid-July, Uber Eats announced in April that starting July 21, the service fee for food delivery orders from partner merchants would be adjusted by 2.5 percentage points, and for fresh food and grocery partner merchants by 3 percentage points.
When asked whether this would lead to price increases for consumers, Uber Eats stated that it would first look at internal efficiency optimization, but would also, of course, evaluate the possibility of price increases. Whether the increase in merchant service fees will indirectly lead to price increases depends on each merchant's strategy. (Editor: Zhang Junmao) 1150603
FAQ
When will the Uber Eats and Wowprime membership integration start?
It is scheduled to launch in August 2025.
How many members does Wowprime's 'Crazy Food' app have?
Over 5.8 million members.
What will change with this integration?
Spending on Uber Eats will be eligible to earn Wowprime points.