Taiwan Premium Rice hosts charity event in Australia to support medical causes

Taiwan Premium Rice held the 'Taiwan Bear Fragrant Rice Charity Sale and Taiwan-Australia Exchange Event' in Brisbane, Australia, on the 25th, attracting local Taiwanese expatriates, business representatives, and community members. Fan Hou-lu, Director-General of the Taipei Economic and Cultural Office in Brisbane, noted that the event helps promote Taiwanese agricultural products, charity, and cultural exchange, fully demonstrating the spirit of 'Taiwan Can Help.' According to a press release from the office, the event was held at a Taiwanese restaurant in Brisbane. Chen Chien-chang, Chairman of Taiwan Premium Rice, personally attended the event and donated 1 ton of 'Bear Fragrant Rice' for charity. The 'Bear Fragrant Rice' (Taichung No. 194) featured at the event is carefully selected from contract farms in Zhutang Township, Changhua County. It combines Basmati genetics with the characteristics of Taiwan's Taichung No. 9 rice, offering both a chewy texture and a natural aroma. With an annual production limited to about 300 tons, it is hailed as a dream-level premium rice. The charity auction was hosted by Yu Shu-ching, a director of the Taiwan Charity Foundation. A key item, 100 kilograms of Bear Fragrant Rice, was auctioned for 9,999 Australian dollars (approximately 225,000 New Taiwan dollars) by Dai Ling-yuan, President of the Global Friendship Association. Additionally, Overseas Community Affairs Advisor Hung Chin-chung donated 5,000 Australian dollars on the spot. A total of 33,328 Australian dollars was raised throughout the day, all of which was donated to the Royal Brisbane and Women's Hospital (RBWH) Foundation to support local medical and research services. Chen Chien-chang stated that by promoting Bear Fragrant Rice, he hopes to let the international market see the quality and value of Taiwanese agriculture and make Taiwanese flavors an important bridge connecting the world.