[Live Stream/Zoom] 'Becoming a Company that can Explain the ROI of Paper Flyers and DM' Seminar on June 10 (Wed) Hosted by CMC Research
CMC Research will hold a Zoom webinar on June 10, 2026, about measuring the cost-effectiveness of paper flyers and DM using QR codes. The seminar targets marketing professionals and includes missed stream viewing.
π Article Processing Timeline
- π° Published: April 24, 2026 at 18:30
- π Collected: April 24, 2026 at 10:01
- π€ AI Analyzed: April 24, 2026 at 10:16 (14 min after Collected)
π’ An announcement for a notable live streaming seminar (with missed delivery) hosted by CMC Research (https://cmcre.com/).
π Instructor: Satoshi Nakamura (COO, frame and surface Inc.; CEO, miraNEX Inc.)
π Date & Time: June 10, 2026 (Wed) 13:30 - 16:30
π₯οΈ Zoom delivery + missed archive delivery available (with materials)
π¬ Theme: 'Becoming a Company that can Explain the ROI of Paper Flyers and DM - Planning, Pathways, Measurement, and Improvement to Stop Distributing and Forgetting Paper Strategies'
-- Break away from paper strategies where you 'don't know what worked'. Visualize responses by combining QR codes and pathway design, and quantitatively grasp cost-effectiveness. Specific examples explain practical know-how for shifting from intuition to a data-driven approach.
π Tuition Fee
- General: 44,000 yen (tax included)
- Mail Magazine Member: 39,600 yen (tax included)
- Academic: 26,400 yen (tax included)
πΊ Rest assured if the schedule doesn't fit!
You can watch the [missed delivery (limited time)] after the live stream.
π Click here for details and application
π§ There will also be a Q&A session.
Please join us to utilize this in your research and business!
[Knowledge gained in the seminar]
- Structural reasons why paper flyers and DM are hard to improve
- Basic design to visualize responses using QR codes
- The concept of 'scannable QR' and 'pathways leading to action'
- Different metrics to watch and improvement points for flyers and DM
- Practical frameworks for reviewing and improving after distribution
[Target Audience]
- Corporate personnel implementing promotional strategies such as paper flyers, DM, posting, and FAX DM
- Sales/marketing personnel who want to clearly grasp the ROI of promotional strategies; those in advertising agencies, printing companies, promotional support companies, etc., who want to enhance their customer proposal capabilities
- Those who want to have grounds leading to the next improvement, not just 'intuition and experience'
1) Seminar Theme and Date/Time
Theme: Becoming a Company that can Explain the ROI of Paper Flyers and DM - Planning, Pathways, Measurement, and Improvement to Stop Distributing and Forgetting Paper Strategies
Date & Time: June 10, 2026 (Wed) 13:30 - 16:30
Participation Fee: 44,000 yen (tax included) *With materials and missed delivery
* Mail magazine subscribers: 39,600 yen (tax included)
* Academic price: 26,400 yen (tax included)
Instructor: Satoshi Nakamura (COO, frame and surface Inc.; CEO, miraNEX Inc.)
While paper flyers and DM are still utilized by many companies, they are often operated without knowing 'how much was seen', 'which area/medium was effective', or 'what to improve next time'.
In this seminar, we will explain the concepts and practicalities of transforming to improvable marketing by visualizing responses by combining QR codes with paper strategies.
Rather than merely introducing tools, we will systematically convey everything from planning design, QR pathways, destination pages, how to read results, to how to run improvement cycles.
Additionally, we will organize and introduce practical knowledge that companies can use in the field, linked with the upcoming book 'Flyer Response Visualization Marketing' by the instructor.
* This seminar will be a live streaming seminar using the video conferencing tool 'Zoom' on the day. Please refer to the tool for recommended environments. We will email the viewing URL separately at a later date.
* Recording, filming, etc., during the lecture are strictly prohibited.
π‘ Missed delivery available (limited time)
- When you apply for this webinar, we will also provide a 'missed delivery' using ZOOM as a service.
- In the missed delivery, you can watch the recorded video of the webinar for a certain period.
- Those who want to review the webinar or cannot attend on the day can watch the video as many times as they want within the period.
2) Application Method
Please apply from the seminar site of CMC Research.
We will email the viewing URL separately.
Please see the URL for details.
π Apply here
3) Introduction to the Seminar Program
(Includes a short break)
1. Why paper strategies easily end up as 'distribute and forget'
1) Reasons why paper flyers/DM are still used today
2) Background of why effectiveness verification becomes ambiguous in many companies
3) Three challenges common to strategies that cannot be improved
2. Basic design to visualize paper strategies with QR codes
1) Concept of putting digital eyes into paper strategies
2) How...