First in the Regional Series! From "Nation's Kitchen" to "Global Innovation Hub." Discover the "Now" and "Future" of a Rapidly Changing Osaka! Book "Osaka Business" Available for Pre-order Today
Cross Media Publishing announced today that the book "Osaka Business," which offers a multifaceted analysis of Osaka's business landscape, will be released on June 19, 2026. It explains the "now" and "future" of Osaka's economy, which is transforming due to the Expo, IR, and Linear Shinkansen, and is now available for pre-order.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 23:00
- 🔍 Collected: May 1, 2026 at 14:31
- 🤖 AI Analyzed: May 1, 2026 at 16:59 (2h 27m after Collected)
Cross Media Publishing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Koichiro Kobayakawa), a publisher specializing in business and practical books, will release the book "Osaka Business" on June 19, 2026.
This book, written by a news reporter from an Osaka-based TV station, offers a multifaceted business perspective on Osaka across nine themes, including its geography, tourism, gourmet food, food industry, manufacturing, pharmaceuticals, business customs, culture, and future IR plans.
◆Related URL (Our website, etc.)
Amazon https://amzn.asia/d/07neU50f
●Why "Osaka Business" now? — Osaka's economy accelerating with the Expo, IR, and Linear Shinkansen
The 2025 Osaka-Kansai Expo concluded with great success, generating an economic ripple effect of approximately 3.6 trillion yen. Following the Expo, an IR (Integrated Resort) is scheduled to open around autumn 2030 on Yumeshima, the site of the Expo. This massive project is estimated to attract approximately 20 million visitors annually and generate sales of about 520 billion yen, bringing an estimated 106 billion yen in annual revenue to Osaka Prefecture and City.
Furthermore, if the full opening of the Linear Chuo Shinkansen is realized, the journey between Shinagawa and Osaka will take only 67 minutes. The Tokyo metropolitan area and the Kinki region will be integrated into one giant economic zone, a "Super Megaregion."
Ahead of this period of great transformation for Osaka, this book thoroughly explains why the city of Osaka possesses such potential, detailing its historical, cultural, and industrial background across nine themes. "You can no longer say, 'I don't know, but...'" — this is a must-read for understanding the reality of Osaka's economy.
●The philosophy of success for global companies born in Osaka: The essence of "Yatteminahare"
Suntory, Panasonic, Nissin Foods, Sharp, Daikin, Takeda Pharmaceutical, Shionogi Pharmaceutical — these leading Japanese companies all originated in Osaka. This book meticulously unravels the founding stories of each company and the underlying DNA of Osaka merchants.
Shinjiro Torii, founder of Suntory, said, "Yatteminahare. You won't know until you try." Konosuke Matsushita, founder of Panasonic, advocated the "water tap philosophy." Momofuku Ando, founder of Nissin Foods, believed, "Inspiration comes from tenacity." These words are not just famous quotes; they are practical business philosophies nurtured within Osaka's business customs, such as the "spirit of enterprise," "mindset of frugality," and "humanity and obligation."
Moreover, Osaka still breathes the origins of business that are relevant to modern startups and the DX era, such as the network-type business model of Higashiosaka's cluster of small factories, where "the entire town is one giant factory," and the "network of trust" that pharmaceutical companies in Doshomachi have maintained for centuries.
●An Aichi-born reporter's discovery of the true "Omorosa" (fun/interestingness) of Osaka
The author was born in Kasugai City, Aichi Prefecture, in 1997. After graduating from Kyoto University's Faculty of Letters in 2020, he worked as a news reporter for an Osaka-based TV station, covering the entire Osaka area as a police beat reporter.
As the author states, "I was able to notice things precisely because I am not from Osaka." This book incorporates both an "outsider's perspective" and "realistic in-depth reporting." It explores communication strategies hidden in Osaka obachan's "ame-chan culture" (candy culture), "mutual trust" learned from Yoshimoto Shinkigeki (comedy theater), and the exquisite balance of "frugality" and "humanity and obligation" seen in bargaining —. While a business book, it offers an immersive experience as if walking through the streets of Osaka, allowing readers to learn with a smile.
Despite being constantly told he spoke "fake Kansai dialect," the author fell in love with Osaka. With the message, "The future of Osaka business is even more 'omoroi' (fun/interesting)!" he presents this introductory guide to Osaka's economy.
●This book is perfect for:
- Those who want to do business in Osaka or are already doing so
- Those planning to relocate or move to Osaka
- Those interested in Osaka's history, culture, and economy
- Those involved in regional revitalization or inbound business
- Those interested in Japanese industrial history or corporate history
- Those who love Osaka and want to know more about it
●Book Structure:
Introduction: Why is Osaka so "Omoroi"?
Chapter 1: The World of Osaka's Geography, Learning from Kita and Minami
Chapter 2: The World of Osaka's Entertainment and Tourism, Learning from Yoshimoto Shinkigeki
Chapter 3: The World of Osaka Gourmet Food, Learning from Konamon (flour-based dishes)
Chapter 4: The World of the Food Industry, Learning from Instant Ramen
Chapter 5: The World of Osaka's Manufacturing Industry, Learning from Small Factories
Chapter 6: The World of Chemistry and Pharmaceuticals, Learning from the Town of Medicine
Chapter 7: The World of Osaka's Business Customs, Learning from "Yatteminahare"
Chapter 8: The World of Osaka's Culture, Learning from Osaka Obachan
Chapter 9: The World of Future Osaka Business, Learning from IR
Conclusion: The Future of Osaka Business is Even More "Omoroi"!
●Author Profile:
Yuto Ohno
News reporter for an Osaka-based TV station
Born in Kasugai City, Aichi Prefecture, in 1997. Graduated from Kyoto University's Faculty of Letters in 2020. Joined an Osaka-based TV station.
This book, written by a news reporter from an Osaka-based TV station, offers a multifaceted business perspective on Osaka across nine themes, including its geography, tourism, gourmet food, food industry, manufacturing, pharmaceuticals, business customs, culture, and future IR plans.
◆Related URL (Our website, etc.)
Amazon https://amzn.asia/d/07neU50f
●Why "Osaka Business" now? — Osaka's economy accelerating with the Expo, IR, and Linear Shinkansen
The 2025 Osaka-Kansai Expo concluded with great success, generating an economic ripple effect of approximately 3.6 trillion yen. Following the Expo, an IR (Integrated Resort) is scheduled to open around autumn 2030 on Yumeshima, the site of the Expo. This massive project is estimated to attract approximately 20 million visitors annually and generate sales of about 520 billion yen, bringing an estimated 106 billion yen in annual revenue to Osaka Prefecture and City.
Furthermore, if the full opening of the Linear Chuo Shinkansen is realized, the journey between Shinagawa and Osaka will take only 67 minutes. The Tokyo metropolitan area and the Kinki region will be integrated into one giant economic zone, a "Super Megaregion."
Ahead of this period of great transformation for Osaka, this book thoroughly explains why the city of Osaka possesses such potential, detailing its historical, cultural, and industrial background across nine themes. "You can no longer say, 'I don't know, but...'" — this is a must-read for understanding the reality of Osaka's economy.
●The philosophy of success for global companies born in Osaka: The essence of "Yatteminahare"
Suntory, Panasonic, Nissin Foods, Sharp, Daikin, Takeda Pharmaceutical, Shionogi Pharmaceutical — these leading Japanese companies all originated in Osaka. This book meticulously unravels the founding stories of each company and the underlying DNA of Osaka merchants.
Shinjiro Torii, founder of Suntory, said, "Yatteminahare. You won't know until you try." Konosuke Matsushita, founder of Panasonic, advocated the "water tap philosophy." Momofuku Ando, founder of Nissin Foods, believed, "Inspiration comes from tenacity." These words are not just famous quotes; they are practical business philosophies nurtured within Osaka's business customs, such as the "spirit of enterprise," "mindset of frugality," and "humanity and obligation."
Moreover, Osaka still breathes the origins of business that are relevant to modern startups and the DX era, such as the network-type business model of Higashiosaka's cluster of small factories, where "the entire town is one giant factory," and the "network of trust" that pharmaceutical companies in Doshomachi have maintained for centuries.
●An Aichi-born reporter's discovery of the true "Omorosa" (fun/interestingness) of Osaka
The author was born in Kasugai City, Aichi Prefecture, in 1997. After graduating from Kyoto University's Faculty of Letters in 2020, he worked as a news reporter for an Osaka-based TV station, covering the entire Osaka area as a police beat reporter.
As the author states, "I was able to notice things precisely because I am not from Osaka." This book incorporates both an "outsider's perspective" and "realistic in-depth reporting." It explores communication strategies hidden in Osaka obachan's "ame-chan culture" (candy culture), "mutual trust" learned from Yoshimoto Shinkigeki (comedy theater), and the exquisite balance of "frugality" and "humanity and obligation" seen in bargaining —. While a business book, it offers an immersive experience as if walking through the streets of Osaka, allowing readers to learn with a smile.
Despite being constantly told he spoke "fake Kansai dialect," the author fell in love with Osaka. With the message, "The future of Osaka business is even more 'omoroi' (fun/interesting)!" he presents this introductory guide to Osaka's economy.
●This book is perfect for:
- Those who want to do business in Osaka or are already doing so
- Those planning to relocate or move to Osaka
- Those interested in Osaka's history, culture, and economy
- Those involved in regional revitalization or inbound business
- Those interested in Japanese industrial history or corporate history
- Those who love Osaka and want to know more about it
●Book Structure:
Introduction: Why is Osaka so "Omoroi"?
Chapter 1: The World of Osaka's Geography, Learning from Kita and Minami
Chapter 2: The World of Osaka's Entertainment and Tourism, Learning from Yoshimoto Shinkigeki
Chapter 3: The World of Osaka Gourmet Food, Learning from Konamon (flour-based dishes)
Chapter 4: The World of the Food Industry, Learning from Instant Ramen
Chapter 5: The World of Osaka's Manufacturing Industry, Learning from Small Factories
Chapter 6: The World of Chemistry and Pharmaceuticals, Learning from the Town of Medicine
Chapter 7: The World of Osaka's Business Customs, Learning from "Yatteminahare"
Chapter 8: The World of Osaka's Culture, Learning from Osaka Obachan
Chapter 9: The World of Future Osaka Business, Learning from IR
Conclusion: The Future of Osaka Business is Even More "Omoroi"!
●Author Profile:
Yuto Ohno
News reporter for an Osaka-based TV station
Born in Kasugai City, Aichi Prefecture, in 1997. Graduated from Kyoto University's Faculty of Letters in 2020. Joined an Osaka-based TV station.