Introduction of New System 'LiveStudio' to Solve Product Photography Challenges
Pathcrie Co., Ltd., a 3PL service provider, has introduced 'LiveStudio,' a new system for in-warehouse product photography. This aims to streamline EC operations, ensure stable quality, and reduce lead times for product page publication by offering a one-stop service from photography to data output.
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- 📰 Published: May 12, 2026 at 20:00
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Pathcrie Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yusuke Takasu), a group company of Cross Marketing Group Inc. and a provider of 3PL services, has introduced "LiveStudio," a new system provided by Autoly Japan Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director: Pengcheng Lai) that can handle product photography operations within 3PL warehouses.
Background of Introduction
"Warehouse = Shipping Hub" to "Hub Supporting EC Operations"
The environment surrounding EC businesses is changing year by year, and logistics warehouses are now required to have capabilities beyond traditional inbound/outbound operations, including handling areas closer to EC operations such as product photography, image management, and data preparation for EC registration. In particular, when product photography operations are conducted at external studios or separate locations, the burden is high in terms of "product movement," "information sharing," and "quality control," presenting a significant challenge.
Furthermore, as the number of apparel products listed on EC platforms increases, the workload for photography, image editing, and product registration on sites has grown, making operational efficiency a key to successful EC operations. Tasks such as adjusting variations in shooting quality, background processing, and resizing in editing are particularly time-consuming, and these steps determine the speed of product release.
Against this background, Pathcrie decided to introduce a new system with the aim of establishing a system that can complete photography operations within its 3PL warehouses.
New Value Provided as a 3PL Service through the Introduction of a New System
Beyond the scope of logistics operations, strengthening its role as a practical partner supporting EC businesses.
Supports in-warehouse product photography
Ensures stable quality through standardization of photography settings
Provides one-stop service from photography to data output
Flexible operation linked to logistics operations
Pathcrie's warehouses can maximize the unique strength of 3PL: the ability to photograph stored products without relocating them. By offering a one-stop service for product photography, image editing, and listing data output, it is possible to significantly reduce image processing time after shooting and shorten the lead time for publishing product sales pages. Furthermore, by profiling shooting environments, such as optimal lighting and angles, stable quality images can be prepared without relying on the individual photography skills of the person in charge.
This will alleviate the burden on EC businesses, especially those handling apparel and daily necessities with many sizes and color variations, and contribute to improving the quality of EC operations.
Future Outlook
Pathcrie will not only achieve efficiency and quality improvement in product photography but also open up new possibilities for its customers' future business growth. With a comprehensive solution that only a 3PL service can provide, it will significantly streamline photography operations for apparel and EC businesses and support the acceleration of the sales process. Moving forward, we aim to promote operational innovation through the fusion of logistics and digital, striving to provide higher quality and more flexible services as a partner supporting the growth of EC businesses.
Company Overview
Company Name: Pathcrie Co., Ltd.
Representative: Yusuke Takasu, Representative Director and President
Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: March 2018
Main Businesses: Logistics and logistics business, mail-order business, wholesale business, event business, various consulting businesses
URL: https://www.pathcrie.co.jp
Company Name: Cross Marketing Group Inc. (TSE 3675)
Representative: Akira Igarashi, Representative Director and President & CEO
Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: June 2013
Main Businesses: Management of subsidiaries engaged in digital marketing and research/insight businesses, and related businesses.
URL: https://www.cm-group.co.jp/
Background of Introduction
"Warehouse = Shipping Hub" to "Hub Supporting EC Operations"
The environment surrounding EC businesses is changing year by year, and logistics warehouses are now required to have capabilities beyond traditional inbound/outbound operations, including handling areas closer to EC operations such as product photography, image management, and data preparation for EC registration. In particular, when product photography operations are conducted at external studios or separate locations, the burden is high in terms of "product movement," "information sharing," and "quality control," presenting a significant challenge.
Furthermore, as the number of apparel products listed on EC platforms increases, the workload for photography, image editing, and product registration on sites has grown, making operational efficiency a key to successful EC operations. Tasks such as adjusting variations in shooting quality, background processing, and resizing in editing are particularly time-consuming, and these steps determine the speed of product release.
Against this background, Pathcrie decided to introduce a new system with the aim of establishing a system that can complete photography operations within its 3PL warehouses.
New Value Provided as a 3PL Service through the Introduction of a New System
Beyond the scope of logistics operations, strengthening its role as a practical partner supporting EC businesses.
Supports in-warehouse product photography
Ensures stable quality through standardization of photography settings
Provides one-stop service from photography to data output
Flexible operation linked to logistics operations
Pathcrie's warehouses can maximize the unique strength of 3PL: the ability to photograph stored products without relocating them. By offering a one-stop service for product photography, image editing, and listing data output, it is possible to significantly reduce image processing time after shooting and shorten the lead time for publishing product sales pages. Furthermore, by profiling shooting environments, such as optimal lighting and angles, stable quality images can be prepared without relying on the individual photography skills of the person in charge.
This will alleviate the burden on EC businesses, especially those handling apparel and daily necessities with many sizes and color variations, and contribute to improving the quality of EC operations.
Future Outlook
Pathcrie will not only achieve efficiency and quality improvement in product photography but also open up new possibilities for its customers' future business growth. With a comprehensive solution that only a 3PL service can provide, it will significantly streamline photography operations for apparel and EC businesses and support the acceleration of the sales process. Moving forward, we aim to promote operational innovation through the fusion of logistics and digital, striving to provide higher quality and more flexible services as a partner supporting the growth of EC businesses.
Company Overview
Company Name: Pathcrie Co., Ltd.
Representative: Yusuke Takasu, Representative Director and President
Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: March 2018
Main Businesses: Logistics and logistics business, mail-order business, wholesale business, event business, various consulting businesses
URL: https://www.pathcrie.co.jp
Company Name: Cross Marketing Group Inc. (TSE 3675)
Representative: Akira Igarashi, Representative Director and President & CEO
Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: June 2013
Main Businesses: Management of subsidiaries engaged in digital marketing and research/insight businesses, and related businesses.
URL: https://www.cm-group.co.jp/