Survey: 46.5% Experience 'Choice Fatigue' in Shopping; Over Half of Women Affected

Excrie Co., Ltd. conducted a survey on choice fatigue during shopping among 1,800 people aged 15-69. 46.5% reported experiencing choice fatigue, with over 50% of women across all ages feeling the strain. The primary cause is the overwhelming number of product choices (42.2%). When tired of choosing, consumers tend to opt for cheaper items. Interestingly, younger demographics show a stronger inclination to follow recommendations from influencers or AI.