Items seen on SNS and video services: Younger generations tend to 'go to stores with the intention of buying' (Excrie Survey)
Excrie Co., Ltd. conducted a survey targeting drugstore users. It revealed that 'snacks/sweets' are the most common impulse buys, and younger generations are more likely to visit stores and make purchases triggered by SNS and videos.
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- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 22:19 (322h 48m after Collected)
Excrie Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Toru Ogasawara), a group company of Cross Marketing Group Inc. that provides social and sales promotion services, conducted a 'Survey on the Purchasing Influence of In-store and Product Strategies at Drugstores (2026)' via a Web questionnaire from March 16 (Mon) to 23 (Mon), 2026, targeting 1,128 men and women nationwide aged 15 to 69 who use drugstores at least once a week.
## Survey Summary
* Over 60% have experienced making unplanned (impulse) purchases at drugstores, with 'snacks/sweets' being the most common.
* Purchase frequency is higher for 'products with issued coupons' compared to other strategies.
* 'Products placed in prominent positions on shelves' have a significant impact on product awareness and generating interest.
* 'Character collaborations', 'samples', and 'digital signage' show high purchase rates among younger demographics.
* Regarding items seen on SNS and video services, younger generations tend to 'go to stores with the intention of buying'.
## Survey Results
### [Over 60% have experienced impulse buying at drugstores, 'snacks/sweets' being the most common]
When asked about the frequency of unplanned purchases (impulse buying) at drugstores, 61.7% answered 'Yes (often + sometimes)'. This was particularly high among women in their 40s at 77.0%. (Chart 1)
The most common product genre for unplanned purchases (impulse buying) was 'snacks/sweets' at 62.1%, followed by 'food (excluding snacks)' at 42.1%, showing a tendency for food items to be frequently bought on impulse. (Chart 2)
### ['Products with issued coupons' show higher purchase frequency than other strategies]
When asked about the frequency of purchasing products due to the influence of in-store and product strategies, 63.5% of respondents answered that they have purchased 'products with issued coupons' (often + sometimes), which was higher than other strategies. (Chart 3)
## Survey Summary
* Over 60% have experienced making unplanned (impulse) purchases at drugstores, with 'snacks/sweets' being the most common.
* Purchase frequency is higher for 'products with issued coupons' compared to other strategies.
* 'Products placed in prominent positions on shelves' have a significant impact on product awareness and generating interest.
* 'Character collaborations', 'samples', and 'digital signage' show high purchase rates among younger demographics.
* Regarding items seen on SNS and video services, younger generations tend to 'go to stores with the intention of buying'.
## Survey Results
### [Over 60% have experienced impulse buying at drugstores, 'snacks/sweets' being the most common]
When asked about the frequency of unplanned purchases (impulse buying) at drugstores, 61.7% answered 'Yes (often + sometimes)'. This was particularly high among women in their 40s at 77.0%. (Chart 1)
The most common product genre for unplanned purchases (impulse buying) was 'snacks/sweets' at 62.1%, followed by 'food (excluding snacks)' at 42.1%, showing a tendency for food items to be frequently bought on impulse. (Chart 2)
### ['Products with issued coupons' show higher purchase frequency than other strategies]
When asked about the frequency of purchasing products due to the influence of in-store and product strategies, 63.5% of respondents answered that they have purchased 'products with issued coupons' (often + sometimes), which was higher than other strategies. (Chart 3)
FAQ
What is the most commonly impulse-bought item at drugstores?
According to Exclie's survey, 'Sweets and Desserts' account for 62.1%, followed by 'Food (excluding sweets)' at 42.1%.
What are the characteristics of young people's purchasing behavior in drugstores?
There is a strong tendency for young people to visit stores to purchase items they have seen on social media or video platforms. They also respond well to character collaborations, samples, and digital signage.
What is the most effective strategy to increase purchase frequency?
The survey found that the most frequent purchases are made for items that have coupons, with 63.5% of people reporting that they sometimes buy such items.