Items seen on SNS and video services: Younger generations tend to 'go to stores with the intention of buying' (Excrie Survey)
Excrie Co., Ltd. conducted a survey targeting drugstore users. It revealed that 'snacks/sweets' are the most common impulse buys, and younger generations are more likely to visit stores and make purchases triggered by SNS and videos.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 22:19 (322h 48m after Collected)
Excrie Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Toru Ogasawara), a group company of Cross Marketing Group Inc. that provides social and sales promotion services, conducted a 'Survey on the Purchasing Influence of In-store and Product Strategies at Drugstores (2026)' via a Web questionnaire from March 16 (Mon) to 23 (Mon), 2026, targeting 1,128 men and women nationwide aged 15 to 69 who use drugstores at least once a week.
## Survey Summary
* Over 60% have experienced making unplanned (impulse) purchases at drugstores, with 'snacks/sweets' being the most common.
* Purchase frequency is higher for 'products with issued coupons' compared to other strategies.
* 'Products placed in prominent positions on shelves' have a significant impact on product awareness and generating interest.
* 'Character collaborations', 'samples', and 'digital signage' show high purchase rates among younger demographics.
* Regarding items seen on SNS and video services, younger generations tend to 'go to stores with the intention of buying'.
## Survey Results
### [Over 60% have experienced impulse buying at drugstores, 'snacks/sweets' being the most common]
When asked about the frequency of unplanned purchases (impulse buying) at drugstores, 61.7% answered 'Yes (often + sometimes)'. This was particularly high among women in their 40s at 77.0%. (Chart 1)
The most common product genre for unplanned purchases (impulse buying) was 'snacks/sweets' at 62.1%, followed by 'food (excluding snacks)' at 42.1%, showing a tendency for food items to be frequently bought on impulse. (Chart 2)
### ['Products with issued coupons' show higher purchase frequency than other strategies]
When asked about the frequency of purchasing products due to the influence of in-store and product strategies, 63.5% of respondents answered that they have purchased 'products with issued coupons' (often + sometimes), which was higher than other strategies. (Chart 3)
## Survey Summary
* Over 60% have experienced making unplanned (impulse) purchases at drugstores, with 'snacks/sweets' being the most common.
* Purchase frequency is higher for 'products with issued coupons' compared to other strategies.
* 'Products placed in prominent positions on shelves' have a significant impact on product awareness and generating interest.
* 'Character collaborations', 'samples', and 'digital signage' show high purchase rates among younger demographics.
* Regarding items seen on SNS and video services, younger generations tend to 'go to stores with the intention of buying'.
## Survey Results
### [Over 60% have experienced impulse buying at drugstores, 'snacks/sweets' being the most common]
When asked about the frequency of unplanned purchases (impulse buying) at drugstores, 61.7% answered 'Yes (often + sometimes)'. This was particularly high among women in their 40s at 77.0%. (Chart 1)
The most common product genre for unplanned purchases (impulse buying) was 'snacks/sweets' at 62.1%, followed by 'food (excluding snacks)' at 42.1%, showing a tendency for food items to be frequently bought on impulse. (Chart 2)
### ['Products with issued coupons' show higher purchase frequency than other strategies]
When asked about the frequency of purchasing products due to the influence of in-store and product strategies, 63.5% of respondents answered that they have purchased 'products with issued coupons' (often + sometimes), which was higher than other strategies. (Chart 3)