How to Achieve Results in Overseas Web Marketing? Insight Academy Releases Basic Course Video
Insight Academy has released a free summary video of its basic course on overseas web marketing, aimed at companies expanding globally. It covers practical knowledge from website building to analytics.
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- 📰 Published: April 24, 2026 at 00:20
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Insight Academy Inc. (Headquarters: Minato-ku, Tokyo; CEO: Jin-Seop Kim) has released a summary video of the 'Overseas Web Marketing Basics Course,' where viewers can learn the fundamentals of web strategies for expanding overseas sales channels.
This course allows you to learn essential knowledge for overseas web marketing, linking it to practical work—from building overseas-targeted websites to customer attraction measures and access analysis.
You can systematically acquire the basics of web marketing to achieve results in overseas markets, understanding how to design websites tailored to target audiences and the mindset for disseminating information.
It is useful for overseas sales and marketing personnel, as well as those who want to learn customer attraction strategies for overseas expansion.
This summary video can be viewed for free by anyone without membership registration.
[Watch the Summary Video]
Overview of the 'Overseas Web Marketing - Basics' Course
Expanding sales channels overseas using the web is an important means as a corporate survival strategy, and many companies are working on it. However, it is not straightforward, and it is also true that many companies struggle to achieve results with overseas web marketing.
In the 'Overseas Web Marketing Series,' an instructor with a proven track record in consulting for overseas web marketing and cross-border EC will explain the key points to grasp when tackling overseas web marketing over four sessions: 'Basics,' 'Cross-border EC,' 'BtoB,' and 'SNS.'
This is a series that we highly recommend for those who are about to start overseas web marketing, or those who feel they are already doing it but not utilizing it well, in order to reliably achieve the result of 'increasing sales.'
In the first session of the series, the 'Basics,' we will convey a series of key points from building a website targeted overseas to the marketing measures after it is built. An overseas-targeted website is not something you can just translate from Japanese to English. It is necessary to clarify the purpose of conducting overseas web marketing, what you want to convey to what kind of customers and how you want them to act, and then build a site and implement measures according to that purpose.
Course Structure
EP.1 Purpose of Overseas Websites
- Instructor self-introduction & overall course overview
- Set qualitative and quantitative goals!
EP.2 Framework for Site Creation
- 3 key points when considering measures & case studies
- Who are the 'customers' for your company?
EP.3 Landing Page Structure
- Structure of a landing page
- What is a 'good' site?
EP.4 Catchphrases for Overseas Customers
- Key points for thinking about the main visual's catchphrase
- Case studies on the 'Sekai e Bokan' website
EP.5 Understanding Users through Attraction and Customer Service
- Deepen understanding of users through attraction & customer service!
- How to properly attract and serve customers?
EP.6 Acquiring Access Data
- How to utilize 'Google Analytics'
- How to utilize 'Google Search Console'
EP.7 Execution of Customer Attraction Measures
- Execute measures according to your purpose!
- Summary of this course
[Watch the Summary Video]
Instructor Introduction
Yuki Tokuda
Representative Director, Sekai e Bokan Inc.
Has provided support for overseas expansion and sales channel expansion for Japanese companies for over 15 years, focusing on cross-border EC and overseas web marketing for the manufacturing industry. Has achieved numerous results in cross-border EC, manufacturing, and D2C-related projects through hands-on support, such as guiding a used car export company targeting Africa to grow its sales from 3 billion yen to 100 billion yen.
In addition to disseminating information such as overseas web marketing know-how on YouTube, he has published the book 'First Time Cross-border EC / Overseas Web Marketing' (WAVE Publishing).
Serves as an overseas web marketing instructor for the Japan External Trade Organization (JETRO) and an advisor for the Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (SMRJ).
What is the 'Management Knowledge' Series?
When managing a local business, you must at least grasp the basic management knowledge and skills.
Theory is not everything, but it is necessary for managers and next-generation leader personnel in particular to learn basic theories.
The management knowledge related courses compactly summarize basic theories. Please use it for learning during your spare time.
What is 'INSIGHT ACADEMY E-learning' specialized in global talent development?
Insight Academy is a professional company for global talent development that provides 'INSIGHT ACADEMY E-learning,' specialized in global talent development, and has trained over 10,000 global talents across more than 200 major listed companies.
It aggregates the insights of about 11,000 overseas business experts and systematically strengthens the skills, mindset, and applied skills necessary for global business.
This course allows you to learn essential knowledge for overseas web marketing, linking it to practical work—from building overseas-targeted websites to customer attraction measures and access analysis.
You can systematically acquire the basics of web marketing to achieve results in overseas markets, understanding how to design websites tailored to target audiences and the mindset for disseminating information.
It is useful for overseas sales and marketing personnel, as well as those who want to learn customer attraction strategies for overseas expansion.
This summary video can be viewed for free by anyone without membership registration.
[Watch the Summary Video]
Overview of the 'Overseas Web Marketing - Basics' Course
Expanding sales channels overseas using the web is an important means as a corporate survival strategy, and many companies are working on it. However, it is not straightforward, and it is also true that many companies struggle to achieve results with overseas web marketing.
In the 'Overseas Web Marketing Series,' an instructor with a proven track record in consulting for overseas web marketing and cross-border EC will explain the key points to grasp when tackling overseas web marketing over four sessions: 'Basics,' 'Cross-border EC,' 'BtoB,' and 'SNS.'
This is a series that we highly recommend for those who are about to start overseas web marketing, or those who feel they are already doing it but not utilizing it well, in order to reliably achieve the result of 'increasing sales.'
In the first session of the series, the 'Basics,' we will convey a series of key points from building a website targeted overseas to the marketing measures after it is built. An overseas-targeted website is not something you can just translate from Japanese to English. It is necessary to clarify the purpose of conducting overseas web marketing, what you want to convey to what kind of customers and how you want them to act, and then build a site and implement measures according to that purpose.
Course Structure
EP.1 Purpose of Overseas Websites
- Instructor self-introduction & overall course overview
- Set qualitative and quantitative goals!
EP.2 Framework for Site Creation
- 3 key points when considering measures & case studies
- Who are the 'customers' for your company?
EP.3 Landing Page Structure
- Structure of a landing page
- What is a 'good' site?
EP.4 Catchphrases for Overseas Customers
- Key points for thinking about the main visual's catchphrase
- Case studies on the 'Sekai e Bokan' website
EP.5 Understanding Users through Attraction and Customer Service
- Deepen understanding of users through attraction & customer service!
- How to properly attract and serve customers?
EP.6 Acquiring Access Data
- How to utilize 'Google Analytics'
- How to utilize 'Google Search Console'
EP.7 Execution of Customer Attraction Measures
- Execute measures according to your purpose!
- Summary of this course
[Watch the Summary Video]
Instructor Introduction
Yuki Tokuda
Representative Director, Sekai e Bokan Inc.
Has provided support for overseas expansion and sales channel expansion for Japanese companies for over 15 years, focusing on cross-border EC and overseas web marketing for the manufacturing industry. Has achieved numerous results in cross-border EC, manufacturing, and D2C-related projects through hands-on support, such as guiding a used car export company targeting Africa to grow its sales from 3 billion yen to 100 billion yen.
In addition to disseminating information such as overseas web marketing know-how on YouTube, he has published the book 'First Time Cross-border EC / Overseas Web Marketing' (WAVE Publishing).
Serves as an overseas web marketing instructor for the Japan External Trade Organization (JETRO) and an advisor for the Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (SMRJ).
What is the 'Management Knowledge' Series?
When managing a local business, you must at least grasp the basic management knowledge and skills.
Theory is not everything, but it is necessary for managers and next-generation leader personnel in particular to learn basic theories.
The management knowledge related courses compactly summarize basic theories. Please use it for learning during your spare time.
What is 'INSIGHT ACADEMY E-learning' specialized in global talent development?
Insight Academy is a professional company for global talent development that provides 'INSIGHT ACADEMY E-learning,' specialized in global talent development, and has trained over 10,000 global talents across more than 200 major listed companies.
It aggregates the insights of about 11,000 overseas business experts and systematically strengthens the skills, mindset, and applied skills necessary for global business.