What is Digital Marketing Strategy to Accelerate Business Growth? | Video Release Explaining KPIs and ROI

Insight Academy Co., Ltd. (Headquarters: Shinbashi, Minato-ku, Tokyo; CEO: Jin-seop Kim), a provider of global human resource development and training services, has released a summary video for its course "Digital Marketing Conquest." The course systematically explains everything from digital marketing strategy formulation to KPI design and hypothesis testing procedures.

To achieve results in digital marketing, it is essential to clarify success criteria and create a mechanism for continuous hypothesis testing.
In this course, we provide easy-to-understand explanations of positioning within marketing strategy, methods for setting goals and KPIs, and approaches to ROI. Additionally, we cover practical techniques for running iterations of "hypothesis setting, testing, verification, and execution."

This summary video is available for free to everyone, with no membership registration required.

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Digital Marketing Conquest

The key to digital marketing lies in clarifying success criteria and building a system for hypothesis testing.

This course first explains the positioning and basic concepts within a marketing strategy, followed by goal and KPI setting, and the concept of ROI. You will learn about the most critical point—the iteration of hypothesis and verification—and finally, how to create a digital marketing plan that secures a budget and builds a system for growth and profit.

As Amazon founder Jeff Bezos said, "Amazon's success is a function of how many experiments we do per year, per month, per week, per day," the instructor emphasizes that one of the keys to successful digital marketing is repeating the iteration steps: specifically, "hypothesis setting, testing, verification, and execution." This course also explains the necessary rule-making and measure-verification methods for conducting these iterations.

Since the course provides clear explanations of all the necessary knowledge and key points regarding digital marketing, we highly recommend it to business owners, business leaders, and managers who want to grow their business through digital marketing. It is especially recommended for those facing strategic challenges, such as those wanting to formulate a strategy from a high-level perspective to start in earnest, those wanting to create a strategic framework for long-term business growth, or those who rely on outsourcing and have not accumulated expertise internally.

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Course Structure

EP1: Positioning of Digital Marketing within Marketing Strategy
- Self-introduction
- Understanding the "role" of digital marketing

EP2: Determining Key Objectives from a Management Perspective
- Moving away from "Conversion Supremacy"
- Aiming for profit maximization through "Contribution Margin"

EP3: KPI Setting to Realize Growth
- Setting "KPIs that can be improved"
- Dividing KPIs into "Input" and "Output"
- KPIs must clarify "Criteria for Success"

EP4: ROI: The Importance of Scalability and Micro-perspectives
- Understanding key indicators "CPA" and "PPA"
- Thoroughly manage Return on Investment (ROI)
- Achieving growth by considering efficiency and scalability

EP5: Effectiveness Verification and Channel Mix Concepts
- Be mindful of attribution in conversion evaluation
- Evaluate with two conversion metrics
- Distinguish between "Free" and "Paid" channels

EP6: The Key to Success is the Iteration of Hypothesis and Verification
- Iteration...