Spring Exclusive 'Byakko Shiboritate Nama Sake' Announced. Applications for Lottery Sale of SAKE HUNDRED's Flagship 'Byakko' Open March 26.
The Japanese sake brand SAKE HUNDRED is opening lottery applications for its flagship product, 'Byakko', on March 26, 2026. This event, which has previously drawn 340,000 applicants, will also feature a limited quantity of a spring-exclusive 'Byakko Shiboritate Nama Sake' (Freshly Pressed Unpasteurized Sake). This special release offers a fresh, effervescent taste, akin to sampling sake directly at the brewery, and will be offered to lottery winners.
📋 Article Processing Timeline
- 📰 Published: March 26, 2026 at 23:47
- 🔍 Collected: March 28, 2026 at 21:59 (46h 11m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 02:53 (412h 54m after Collected)
The flagship product of the Japanese sake brand "SAKE HUNDRED" (operated by Clear Inc., Shibuya, Tokyo, CEO: Ryuji Ikoma), "Byakko" (¥38,500, tax included), is a signature item for which a cumulative total of 340,000 people have previously applied for its lottery sale. The application period for the spring lottery sale will begin on Thursday, March 26, 2026. In addition to the regular Byakko, a limited quantity of the seasonal "Byakko Shiboritate Nama Sake" will also be available, offering a fresh taste as if enjoyed right at the brewery.
A total of 340,000 people have applied. Applications for the lottery sale of SAKE HUNDRED's flagship 'Byakko' begin on Thursday, March 26.
With a brand purpose to 'enrich hearts and color lives' for people worldwide, SAKE HUNDRED's flagship 'Byakko' is designed around the concept of being 'delicious for everyone' and pursues the ultimate in sake quality. Achieved through top-tier brewing techniques, it delivers unparalleled clarity, a fresh and elegant aroma, and a beautifully resonant finish. Applications for the spring lottery sale for 'Byakko', which has already attracted 340,000 cumulative applicants, will commence on Thursday, March 26.
Limited Quantity Sale of Spring-Exclusive 'Byakko Shiboritate Nama Sake'
Customers who win the spring lottery will be offered the seasonal 'Byakko Shiboritate Nama Sake' in addition to the regular 'Byakko'.
"Nama sake" (unpasteurized sake) retains active enzymes by forgoing the heat treatment process. This results in a tingling, effervescent sensation on the tongue. The sake is exceptionally fresh, allowing one to enjoy the distinctively crisp and vibrant flavor unique to freshly pressed unpasteurized sake.
This "nama sake" is a special product manufactured in limited quantities exclusively for the spring lottery sale. Being extremely delicate, it can only be delivered for a limited time immediately after brewing. We will deliver a 'Byakko' that tastes as fresh as if you were sampling it at the brewery.