Classroom Adventure Wins Grand Prix at NIKKEI THE PITCH SOCIAL Hosted by Nikkei Inc.

Classroom Adventure Inc. (CEO: Zentaro Imai) was awarded the Grand Prix at "NIKKEI THE PITCH SOCIAL 2025," a social business contest hosted by Nikkei Inc.

NIKKEI THE PITCH SOCIAL is a pitch contest held for businesses and concepts that aim to solve social issues, with a focus on social business aligned with the 17 Sustainable Development Goals (SDGs). Finalists who pass the initial screening proceed to the final judging after refinement, where they are evaluated based on social impact, business viability, and innovativeness. This award recognizes Classroom Adventure's consistent educational approach: 'transforming social issues from mere knowledge into learning experiences where individuals personally engage, think, and make judgments.'

Classroom Adventure has developed experiential programs that leverage gamification, allowing participants to actively learn about increasingly important topics in modern society, such as information literacy and crime prevention education. A flagship program, 'Ray's Blog,' is an information literacy education program focused on misinformation and disinformation, and it is currently utilized by educational institutions in over 14 countries worldwide.

While social issues are important, they can often be perceived by learners as difficult or distant. Classroom Adventure has transformed such topics into game formats, enabling learners to naturally participate, immerse themselves, and learn through dialogue. We interpret this award as a recognition of our challenge to balance 'enjoyment' and 'social significance' from both business viability and social impact perspectives.

On the day of the final judging, Mr. Hiroshi Suzuki, Mr. Hidetoshi Fujino, and Ms. Atsuko Muraki served as judges, and Classroom Adventure received valuable feedback. Receiving comments from diverse perspectives—education, investment, and public service—has been a great encouragement for our future business endeavors.

About Classroom Adventure Inc.

Classroom Adventure Inc. is an Edtech startup founded by current students of Keio University. Its information literacy program 'Ray's Blog,' which focuses on misinformation and disinformation, has been experienced by over 20,000 people in 10 countries worldwide. 'Ray's Disappearance,' a program that simulates the dangers of 'darkバイト' (illegal part-time jobs), has been introduced in educational institutions nationwide in collaboration with local governments such as Tokyo, Hyogo, and Tottori prefectures. From 2024, the company also took over the hosting of the global fact-checking competition 'Youth Verification Challenge' from Google LLC. We create 'too fun' learning experiences through gamification. In 2024, the company received the Grand Prix at the Asahi Shimbun University SDGs Action! Awards and the Grand Prize at the Tokyo Startup Gateway 2024, Japan's largest startup contest hosted by the Tokyo Metropolitan Government. From 2025, it will join the UNESCO Media & Information Literacy Alliance.