Exhibiting at the Largest Scale Ever: 'RIRIFE', an App for Attracting New Residents, Appears at Marketing Week Summer

ClassLab. announced its participation in 'Marketing Week Summer,' held at Tokyo Big Sight from June 24 to June 26, 2026.

For this exhibition, ClassLab. has doubled its booth size. Consequently, the demo space for testing the app and management dashboard has also been doubled to provide a more comfortable experience for attendees.

At the event, the company will introduce 'RIRIFE,' a comprehensive platform app designed for new residents, proposing new methods for customer acquisition and retention.

RIRIFE serves as an all-in-one platform for users who have just moved or started a new life. It consolidates information needed by new residents—such as local spots, hazard maps, lifestyle tips, and coupons—into a single app.

Users who have recently moved are in a transitional period where they have not yet chosen their favorite local shops. By using RIRIFE, merchants can reach these users at that crucial moment and convert them into loyal fans.

Key advantages of using RIRIFE for customer acquisition:
- Free listing of store information and coupons (no initial costs).
- Priority display on maps for stores offering coupons, enabling early customer capture.
- Easy-to-use dashboard developed in-house.
- Promotion of repeat visits based on customer data such as frequency of visits.

At the booth, attendees can experience live demos of the app, test the merchant management dashboard, and register their stores on the spot in as little as 5 minutes.