Marketing Week Spring to Feature "RIRIFE," a Customer Acquisition App for New Movers

ClassLab. Inc. (CEO: Taiki Furuyashiki, Headquarters: Chuo-ku, Osaka, hereinafter "ClassLab.") will exhibit at "Marketing Week Spring," to be held at Tokyo Big Sight from Wednesday, April 22 to Friday, April 24, 2026.

At the venue, we will introduce "RIRIFE," a comprehensive platform app for new residents, and propose new methods for attracting customers and promoting repeat visits to stores.

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◼️Introducing RIRIFE

We will exhibit at "Sales Promotion EXPO" and introduce "RIRIFE (Rilife)," a comprehensive platform app for new residents.

What is RIRIFE?

RIRIFE is a comprehensive platform for users who have just moved or started a new life. It provides information necessary for new residents in a single app, including local spot information, hazard map display, know-how articles useful for new lifestyles, and coupon functions.

Turn New Residents into Repeat Customers Faster Than Competitors

Users who have just moved have not yet decided on their favorite local stores. By utilizing RIRIFE, you can reach them directly at that critical time and quickly turn them into loyal customers of your store.

Key Points for Customer Attraction with RIRIFE

1. Free Listing of Store Information and Coupons

   You can immediately approach new residents without initial costs.

2. Direct Reach to Users Immediately After Moving

   By preferentially displaying coupon-listed stores on the map, you can attract new residents before they decide on their "usual stores."

3. Easy-to-Use Management Screen

   Easily add and manage coupons with a proprietary dashboard.

4. Utilize Customer Data

   Utilize data such as visit frequency and coupon usage trends for store operations.

5. Enhanced Repeat Promotion Features

   Favorite registration function and coupon distribution promote continued visits, leading to increased repeat rates and higher average customer spending.

◼️What you can do at the booth on the day

At the exhibition venue, you can experience the following three things on the spot:

1. Live Demo of the App

   You can actually operate the app to confirm its ease of use. Information on the search function newly released in December last year is also available.

2. Experience the Store Management Screen

   You can touch and confirm its excellent operability.

3. On-the-spot Store Registration

   With careful guidance on how to edit, you can complete the actual listing in as little as 5 minutes.

Our staff will kindly guide you, so please feel free to stop by.

◼️Exhibition Overview

Marketing Week Spring is Japan's largest comprehensive marketing exhibition, bringing together over 300 companies in 9 specialized exhibitions, covering everything from marketing strategy planning to digital marketing, SNS, advertising, sales promotion, brand building, CRM/CX, EC, and sales DX. It is a place where you can compare, experience, and learn about the latest trends and measures that lead to results over three days.

◼️RIRIFE Details

For more information about the app, please visit the following page:

Official website: https://classlab.co.jp/rirife-coupon/

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