Medical Apparel Brand Classico Renews Corporate Website on May 12, "Nurses' Day"

Classico Co., Ltd. (founded: 2008 / location: Minato-ku, Tokyo / Representative Director CEO: Arata Ohwa), which plans, develops, and sells medical apparel, primarily white coats incorporating tailored technology, fully renewed its corporate website on May 12, "Nurses' Day."

The site has been revamped to systematically showcase recommended products for nurses and case studies of medical institutions that have adopted their products. In conjunction, they will continue to strengthen information dissemination as content that supports nurses' work styles and daily lives, including the publication of a special feature article for female nurses on their official online store and through their lifestyle media "Nurse Life Mix."

**Background: Regarding "Nurses' Day"** May 12, "Nurses' Day," is a commemorative day established to deepen understanding of nursing, named after the birthday of Florence Nightingale, who laid the foundation of modern nursing.

Classico has embraced the mission of "Adding sensibility to the medical field," and has delivered products and services, including uniforms, with respect for the daily work of medical professionals.

On Nurses' Day, we introduce initiatives to support both the workplace and daily lives of nurses.

**1. Corporate Website Renewal** The corporate website operated for medical institution representatives was fully renewed on May 12.

**Key Points of the Renewal:** - Systematically introduces recommended products for nurses. - Recommended products can be viewed organized from perspectives suited to the characteristics of nursing work, such as ease of movement, stretchability, functionality, and comfort. - Expansion of implementation and case study introductions. - More diverse examples of medical institutions that have adopted Classico uniforms for their teams are presented. This includes the background of adoption, on-site evaluations, and decision-making factors, along with testimonials from the persons in charge. - Improved searchability with tag functions tailored to corporate needs. - Products are assigned tags based on criteria important in the corporate consideration process, such as "Lease availability" and "Durability." The design has been revamped to make it easier to find desired products according to adoption conditions and usage. - Timely dissemination of the latest information on the top page's first view. - Information updated will be displayed on the top page's first view, providing timely updates on new product information, additions to implementation cases, and other highly novel information. - Online publication of digital catalog (planned). - A digital version of the product catalog will be released soon. This will allow even more representatives to easily view the catalog online.

URL: `https://sp.clasic.jp/`

**2. Other Initiatives for Nurses** In conjunction with the corporate website renewal, Classico is also developing the following content as initiatives to support nurses in various ways.

**Special Feature Article Published on Our Online Store** For nurses, especially female nurses, we have published a special feature article introducing how to choose workwear that balances the functionality to support daily tasks with the comfort and upliftment one feels from wearing it every day.

Focusing on "ease of movement, comfort, and work motivation," we support nurses in choosing their attire with the following structure.

URL: `https://www.clasic.jp/blog/detail?product_id=4030&tp_category_id=355`

**Introduction to the Lifestyle Media 'Nurse Life Mix' that Supports Nurses' Daily Lives** We, who have changed the image of medical wear from "uncomfortable" and "stuffy" through the power of design and functionality, next aimed to provide support through "information."

As a media that accompanies everything from nurses' careers and work styles to their lives as individuals, we operate "Nurse Life Mix."

To all those who continue to strive for others in fields dealing with life, we deliver "triggers" that might lighten your heart in unexpected moments or help you discover a new self, expanding your daily choices.

URL: `https://nurselifemix.jp/`

**About Classico Co., Ltd.** Triggered by a doctor's comment, "There are no cool lab coats," the medical apparel brand Classico was born in 2008. Under the mission "Adding sensibility to the medical field," it develops medical lab coats and scrubs that combine designer sensibility with high functionality.

The recognition rate among doctors in Japan is 47%(*1), and products are described as "motivating for work" and "patients..." (truncated from original text).