[Press Release] To Expand the Base of Classical Music - Japan's First 'Classical Music Awards' Established, Appointing Celebrities as Official Ambassadors. Official Website Launched!
The Japan Classic Music Business Association has established Japan's first 'Classical Music Awards.' The initiative aims to revitalize the industry by appointing celebrities who contribute to the popularization of classical music as ambassadors. The first awards ceremony will be held on 'Classical Music Day,' September 4th.
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The Japan Classic Music Business Association has newly established the 'CLASSICAL MUSIC AWARDS 2026 (CMA)' to widely disseminate the appeal of classical music to society. This award is an initiative aimed at expanding the fan base of classical music enthusiasts and revitalizing the classical music industry by honoring cultural figures and celebrities who contribute to the popularization of classical music and appointing them as ambassadors. The Japan Classic Music Business Association Awards Executive Committee hopes to deliver the charm of classical music to more people and create a new spread of music culture that transcends generations and fields through this award.
We are pleased to announce the launch of our official website.
■ Official Website: https://classicalmusicawards.jp/
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[Background of the Award's Establishment]
The classical music market has been supported by a fixed fan base, but after the COVID-19 pandemic, further aging of the audience and cultivating new audiences have become major challenges, requiring new promotion activities.
This award aims to approach layers that have had little contact with classical music by welcoming influential people who love classical music and are active in various fields as ambassadors, with the goal of making more people feel closer to classical music.
The first awards ceremony will be held on September 4th, 'Classical Music Day.' This is an anniversary established in 1990 by the Japan Classic Music Business Association (then the Japan Music Managers Association), and in line with its purpose, we have decided to hold it on this memorable day.
This award is the first initiative in the Japanese classical music industry to honor cultural figures and celebrities who love classical music and appoint them as ambassadors. It will be held for the first time in 2026 as a symbolic promotion measure in the Japanese classical music world, and is scheduled to be held annually thereafter.
[Event Outline]
■ Name
CLASSICAL MUSIC AWARDS 2026 (CMA)
■ Announcement and Awards Ceremony
September 4, 2026 (Classical Music Day)
An awards ceremony and ambassador appointment ceremony are scheduled to be held.
■ Award Recipients
・Targets include people who love classical music and are active in various fields such as culture and entertainment, as well as those who can widely disseminate the appeal of classical music and contribute to its popularization.
・Recipients will be given the award and will work to create new fans and disseminate the charm of music as ambassadors.
・Multiple recipients are planned.
*Classical music performers and critics are not eligible.
■ Selection Method
・Association member businesses (Full members)
We are pleased to announce the launch of our official website.
■ Official Website: https://classicalmusicawards.jp/
---
[Background of the Award's Establishment]
The classical music market has been supported by a fixed fan base, but after the COVID-19 pandemic, further aging of the audience and cultivating new audiences have become major challenges, requiring new promotion activities.
This award aims to approach layers that have had little contact with classical music by welcoming influential people who love classical music and are active in various fields as ambassadors, with the goal of making more people feel closer to classical music.
The first awards ceremony will be held on September 4th, 'Classical Music Day.' This is an anniversary established in 1990 by the Japan Classic Music Business Association (then the Japan Music Managers Association), and in line with its purpose, we have decided to hold it on this memorable day.
This award is the first initiative in the Japanese classical music industry to honor cultural figures and celebrities who love classical music and appoint them as ambassadors. It will be held for the first time in 2026 as a symbolic promotion measure in the Japanese classical music world, and is scheduled to be held annually thereafter.
[Event Outline]
■ Name
CLASSICAL MUSIC AWARDS 2026 (CMA)
■ Announcement and Awards Ceremony
September 4, 2026 (Classical Music Day)
An awards ceremony and ambassador appointment ceremony are scheduled to be held.
■ Award Recipients
・Targets include people who love classical music and are active in various fields such as culture and entertainment, as well as those who can widely disseminate the appeal of classical music and contribute to its popularization.
・Recipients will be given the award and will work to create new fans and disseminate the charm of music as ambassadors.
・Multiple recipients are planned.
*Classical music performers and critics are not eligible.
■ Selection Method
・Association member businesses (Full members)