(CLAS "Baby & Kids": https://clas.style/baby_kids/)
CLAS Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Hirotake Kubo), which operates "CLAS," a service where users can rent, buy, and return furniture and home appliances according to their lifestyle, will begin handling "Baby Air," a fan vest for toddlers developed by Baby Air Inc., represented by famous writer Yoppy (Yoshitaka Toyoda), starting July 1, 2026 (Wed).
With the number of children being transported by ambulance due to heatstroke increasing year by year, "Baby Air" captured the hearts of parents worried about heatstroke prevention for toddlers, achieving its target amount of 5 million yen in just 3 days of its crowdfunding campaign.
To protect children from the intense heat, whose thermoregulation is not fully developed and who require more attention to heatstroke than adults, CLAS will support the easy introduction of this popular product into homes, like a "wearable seasonal appliance," only during the hot season.
CLAS "Baby Air" Product Page
A Fan Vest for Toddlers Created by Famous Writer Yoppy Because "It Didn't Exist, So I Made It!"
Yoppy, a famous writer active in web media and other platforms, entered the startup world due to his own parenting struggles with the lack of cool fan vests for children, and developed "Baby Air."
[3 Features of Baby Air]
"Meticulous Design" Prioritizing Children's Wearability
Thoughtful details are incorporated, such as measures to prevent small fingers from getting into the fan and considerations for the battery, assuming that infants and toddlers will wear it.
Escapes trapped heat with the power of wind. Achieves "Coolness with Free Hands"
By sending air into the clothing from a dedicated fan, it keeps children cool and comfortable even in intense heat. Unlike hats or parasols, it leaves both hands free, making it ideal for active children.
Design That Easily Matches Any Outfit
A simple design that blends in by simply layering over existing clothes, from everyday outings to outdoor play.
[Why CLAS is Ideal for "Heatstroke Prevention Items" for Fast-Growing Children]
CLAS solves the problem parents face: "Children grow so fast, and even if they buy something, they might outgrow it by next year," or "I'm curious about the item, but I'd like to try it just once."
It's perfect for "just one summer" use, as you can exchange it according to your child's growth or return it after using it for the few months of intense heat, thus not taking up storage space during the off-season.
With only a monthly usage fee, you can easily use the perfect size for your child's current body shape. If you like it, you can also purchase it by deducting the monthly fees paid from the sales price. With CLAS, you can easily incorporate the latest heatstroke prevention items.
▼Reference Articles
Baby Air Inc. Press Release: https://prtimes.jp/main/html/rd/p/000000001.000185405.html
CLAS Introduction to Purchase Later: https://clas.style/article/1894
Product and Pricing Details
Product Name: Baby Air
Available Size: 110
Monthly Usage Fee: 1,600 yen/month (tax included), from the 13th month: 1,200 yen/month (tax included)
Purchase Price Later (per item): 10,800 yen (tax included) - Amount Paid
Product Details Page: https://clas.style/11992
About "CLAS"
"CLAS" is a service that makes it easy and convenient to use durable consumer goods such as furniture and home appliances at any given time, reducing initial costs and effort. Users can start by easily renting on a monthly basis, then buy with residual value payment, return when no longer needed, or exchange for the latest optimal products, offering free and flexible choices.
By repairing and cleaning returned furniture and appliances for reuse, waste has been avoided. An environmental ministry demonstration project confirmed effects of reducing CO2 emissions by 36% and waste generation by 38% compared to traditional sell-off business models (as of February 2023).
※Survey Results on Contribution Effects of Our Business Activities to Decarbonization and Resource Circulation: https://clas.style/company/news/119
[Features of CLAS]
・Purchase Later: Items you like can be purchased at a price reduced by the monthly usage fee (excluding some products).
・More Economical the Longer You Use It: After 13 months of use, you get a 25% discount.
・Assembly and Installation Option: You can leave the assembly and installation to professionals upon delivery.
・Peace of Mind with Damage Coverage: For normal wear and tear, there are no additional charges upon return (from 300 yen/month/item).
・No Packing or Disassembly Required: For large items, the company will handle everything from disassembly to removal upon return, saving you hassle.
・Take-Back Option: We will take back furniture and appliances from the same category at the time of order (transportation, cleaning, etc. work costs 3,300 yen/item).
What is CLAS?: https://clas.style/article/1944
[CLAS Usage Flow]
1. Select and Order Product: All procedures are completed online. After selecting your product, choose your pricing plan. 2. Receive Product: You can also leave the entire process, from assembly to installation, to us. 3. Use Product: There is no return deadline. Use it freely according to your lifestyle. 4. Exchange/Return: You can return or exchange items at any time after one month of use.
How to Effectively Utilize "Furniture and Home Appliance Rental/Subscription": https://clas.style/article/1299
Company Overview
Company Name: CLAS Inc.
Location: Headquarters: Aobadai Studio 2F, 4-6-6 Aobadai, Meguro-ku, Tokyo
Kyoto Office: KRP BIZ NEXT, 93 Dōjijikurita-chō, Shimogyō-ku, Kyoto City, Kyoto Prefecture
Representative: President and CEO Hirotake Kubo
Established: April 24, 2018
Corporate Site: https://clas.style/company/
[Services Provided]
・"CLAS": Rent, buy, and return furniture and home appliances.
・"CLAS Biz Office Service": Office construction and relocation for corporations.
・"Individual Phone Booths": Ideal for corporate web conferences and 1-on-1 meetings.
・Corporate PC Rental/Subscription
・"CLAS Home Staging": Supports early closing of real estate transactions.
・"Furnished Rental Service": Provides furniture and home appliances in line with trends on a one-stop basis.
・"nicesleep": Mattress purchase program [30days].
・"gg-chair": Gaming chair specialty store where you can try and return [30days].
▶ Latest Information: https://clas.style/company/news
FACT BOX
- Source: PR TIMES
- Category: サービス開始