[New Proposal] 'CLAS' and 'audiobook.jp' Collaborate for the First Time to Offer 'Ear-Activity' Well-being Habit at Home. Launching 'Indoor Ear-Activity Walking' Campaign with Indoor Walking x Audiobooks

Furniture and home appliance rental service 'CLAS' and audiobook distribution service 'audiobook.jp' announce their first collaboration. They are launching an 'Ear-Activity Walking' campaign, combining indoor walking machines with audiobooks at home, proposing a new well-being habit.
キャンペーンNQ 41/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 8, 2026 at 22:00
  • 🔍 Collected: May 8, 2026 at 13:31
  • 🤖 AI Analyzed: May 8, 2026 at 14:15 (43 min after Collected)
(CLAS 'Sports & Leisure' list: https://clas.style/sports_leisure/) CLAS Inc. (Head Office: Meguro-ku, Tokyo; Representative Director and President: Hirotake Kubo), which operates 'CLAS,' a circular furniture and home appliance rental/subscription service, will commence its first collaboration campaign with Otobank Inc., which operates the audiobook distribution service 'audiobook.jp,' starting May 8, 2026 (Friday). As the first phase, they will hold the 'Indoor Ear-Activity Walking! with CLAS' campaign, proposing 'Ear-Activity Walking,' which involves using an indoor walking machine while listening to audiobooks. CLAS Campaign Page Background of the Collaboration Campaign At 'CLAS,' we have been providing fitness equipment in the 'Sports & Leisure' category to enrich a light and personal lifestyle. Meanwhile, 'audiobook.jp,' operated by Otobank, has advocated 'Ear-Activity Walking,' enjoying 'reading while doing' during walking as a healthy habit, and has gained significant support. However, outdoor walking is often affected by weather, and many people without regular exercise habits find it a high hurdle. Therefore, by collaborating this time, both services propose a new well-being habit that utilizes indoor walking machines, steppers, spin bikes, etc., making it easy to start exercising at home. This offers an unprecedented user experience that allows people to refresh both mind and body while at home. Campaign Overview This campaign proposes a new lifestyle that combines CLAS's furniture and home appliance subscription service with audiobooks provided by Otobank, integrating 'Ear-Activity' (learning/reading by ear) and 'Walking' (exercise). The dedicated 'Ear-Activity Walking Campaign LP' introduces recommended CLAS items, including indoor walking machines, to make home exercise more comfortable. We support creating an environment where you can enjoy 'Ear-Activity' healthily. Campaign Name: 'Indoor Ear-Activity Walking! with CLAS' *A joint campaign by Otobank x CLAS Campaign Period: May 8, 2026 (Friday) - June 7, 2026 (Sunday) Offer Details: For CLAS Users (benefits from audiobook.jp) Audiobook unlimited listening plan: First 30 days free trial Campaign URL: https://clas.style/article/2548 For audiobook.jp Users (benefits from CLAS) CLAS usage benefits applied upon new membership registration from the specified URL ① 1,000 yen points present for first-time use, usable towards monthly fees ② 5% off monthly fees indefinitely for all products Campaign URL: https://special.audiobook.jp/mimikatsu2026 What is Ear-Activity Walking? 'Ear-Activity Walking' (or 'Ear-Activity Fitness') refers to moving your body, such as walking, while listening to audiobooks. In joint research by Otobank and Professor Kenta Shigemori of the Department of Rehabilitation, Faculty of Health and Welfare Science, Kansai University of Welfare Science, it was confirmed that moving the body while listening to audiobooks has brain blood flow activation effects equivalent to traditional dementia prevention training (*). We propose 'Ear-Activity Fitness' and 'Ear-Activity Walking' as dual-task training (a double task) that you can enjoy by listening to your favorite works. *Newly discovered that dual-task of audiobooks and exercise has brain blood flow activation effects equivalent to dementia prevention training. https://prtimes.jp/main/html/rd/p/000000225.000034798.html When performing Ear-Activity Walking, please set the audiobook volume to a level where you can hear your surroundings, obey traffic rules, and pay sufficient attention to safety and manners. About 'audiobook.jp' Operated by Otobank Inc., it is Japan's largest audiobook distribution service. It was renewed from 'FeBe,' which started distribution in 2007, and launched as 'audiobook.jp' in March 2018. It aims to expand the platform to promote the spread of the audiobook category. Membership exceeded 3 million in February 2024. https://audiobook.jp/ ■What is an Audiobook An audiobook is a 'book to listen to' narrated by narrators and voice actors. Since you can enjoy reading only with your ears, it is suitable for those who have difficulty reading text, as well as those who want to use their time effectively. Keywords: