[Global Debut] K-Beauty's Leading Store "OLIVE YOUNG" Popular Event "OLIVE YOUNG FESTA" Makes First Advance into Japan!
OLIVE YOUNG, a leading K-Beauty store, will host its popular experiential festival "OLIVE YOUNG FESTA" in Japan for the first time globally, leveraging the "KCON JAPAN 2026" K-Pop festival at Makuhari Messe from May 8-10, 2026. This marks the start of the "OLIVE YOUNG FESTA World Tour," expanding its successful Korean concept internationally.
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K-Beauty's leading store, "OLIVE YOUNG," will hold its hugely popular K-Beauty experiential festival, "OLIVE YOUNG FESTA," in Japan for the first time globally. The event will take place over three days, from May 8 (Friday) to May 10 (Sunday), 2026, at Makuhari Messe, coinciding with the K-POP festival "KCON JAPAN 2026."
## What is "OLIVE YOUNG FESTA"? A Bridge Connecting Brands and Fans
"OLIVE YOUNG FESTA" is a South Korean experiential beauty festival that combines OLIVE YOUNG's unique and excellent product curation capabilities with trend insights based on vast data. This event is not just an exhibition; it serves as a valuable "meeting place" where various beauty brands—from major players to those with excellent products but difficulties in store expansion—can directly communicate the appeal of their products to customers.
Since its inception in 2019, this event has led K-Beauty trends in South Korea and gained overwhelming support. It is now finally expanding into the global market. As the "OLIVE YOUNG FESTA World Tour," it is scheduled to be held in major countries and regions worldwide this year, starting with Japan, followed by locations like LA.
## "OLIVE YOUNG FESTA World Tour" Kicks Off in Japan!
Since establishing a local subsidiary in Japan in 2024, "OLIVE YOUNG" has expanded its recognition through its K-Beauty online store "OLIVE YOUNG Global" and its own brands. As the commemorative first step of the "OLIVE YOUNG FESTA World Tour," marking its global expansion, OLIVE YOUNG has chosen "KCON JAPAN 2026," Japan's largest K-Culture festival.
"OLIVE YOUNG FESTA JAPAN 2026," held in Japan this year, will be the largest ever, spanning 164 tsubo (approximately 542 square meters), under the concept of "THE K-BEAUTY PLAYGROUND FESTIVAL." Visitors can experience the latest K-Beauty trends with all five senses. Furthermore, even global customers unfamiliar with K-Beauty can quickly, enjoyably, and easily experience the "hottest trends" from South Korea, effective skincare routines, and makeup know-how, as a variety of interactive content is prepared.
## Experience "Real K-Beauty" with All Five Senses: Local Excitement Replicated
At "OLIVE YOUNG FESTA JAPAN 2026," under a visual identity conceptualized as "PLAYFUL POP," a space reminiscent of stores in Myeongdong and Hongdae will be created, offering a multifaceted opportunity to experience the appeal of the OLIVE YOUNG brand.
Within the venue, with the theme of "Real (Jinjja) K-Beauty," various interactive booths will be featured. These include booths proposing the latest trends such as "Jinjja Puru-Puru (basic cosmetics)," "Jinjja Mucchiri (makeup)," and "Jinjja Kirakira (inner beauty)," as well as an "OLIVE YOUNG (Oliyoung) Sale Zone" where visitors can enjoy touring booths through a stamp rally.
Moreover, the experience at the venue is not limited to just the event; seamless integration with the online store "OLIVE YOUNG Global" has been achieved. Through QR codes and other means within the venue, customers can instantly order desired products with just a smartphone. This allows them to complete the entire process, from experiencing and trying products at the venue to home delivery, enjoying a borderless "next-generation shopping experience."
## "OLIVE YOUNG FESTA JAPAN 2026" Event Overview
- Event Name: OLIVE YOUNG FESTA JAPAN 2026
- Duration: May 8 (Fri) - May 10 (Sun), 2026
- Hours: 10:00 - 18:00
- Venue: Makuhari Messe Hall 6 (within the KCON JAPAN 2026 Convention Area)
- 2-1 Nakase, Mihama-ku, Chiba-shi, Chiba 261-8550, Japan
- Access: Approximately 5 minutes walk from Kaihin-Makuhari Station on the JR Keiyo Line
- Ticket Information Page: https://www.mnetplus.world/kcon/ja/2026/japan/ticket
## Featured Content
- Korean Cosmetics Ranking
Displays a total of 36 products across 12 categories, based on the "2025 Domestic OLIVE YOUNG Awards." This ranking space allows visitors to check hit products actually supported in South Korea all at once.
## What is "OLIVE YOUNG FESTA"? A Bridge Connecting Brands and Fans
"OLIVE YOUNG FESTA" is a South Korean experiential beauty festival that combines OLIVE YOUNG's unique and excellent product curation capabilities with trend insights based on vast data. This event is not just an exhibition; it serves as a valuable "meeting place" where various beauty brands—from major players to those with excellent products but difficulties in store expansion—can directly communicate the appeal of their products to customers.
Since its inception in 2019, this event has led K-Beauty trends in South Korea and gained overwhelming support. It is now finally expanding into the global market. As the "OLIVE YOUNG FESTA World Tour," it is scheduled to be held in major countries and regions worldwide this year, starting with Japan, followed by locations like LA.
## "OLIVE YOUNG FESTA World Tour" Kicks Off in Japan!
Since establishing a local subsidiary in Japan in 2024, "OLIVE YOUNG" has expanded its recognition through its K-Beauty online store "OLIVE YOUNG Global" and its own brands. As the commemorative first step of the "OLIVE YOUNG FESTA World Tour," marking its global expansion, OLIVE YOUNG has chosen "KCON JAPAN 2026," Japan's largest K-Culture festival.
"OLIVE YOUNG FESTA JAPAN 2026," held in Japan this year, will be the largest ever, spanning 164 tsubo (approximately 542 square meters), under the concept of "THE K-BEAUTY PLAYGROUND FESTIVAL." Visitors can experience the latest K-Beauty trends with all five senses. Furthermore, even global customers unfamiliar with K-Beauty can quickly, enjoyably, and easily experience the "hottest trends" from South Korea, effective skincare routines, and makeup know-how, as a variety of interactive content is prepared.
## Experience "Real K-Beauty" with All Five Senses: Local Excitement Replicated
At "OLIVE YOUNG FESTA JAPAN 2026," under a visual identity conceptualized as "PLAYFUL POP," a space reminiscent of stores in Myeongdong and Hongdae will be created, offering a multifaceted opportunity to experience the appeal of the OLIVE YOUNG brand.
Within the venue, with the theme of "Real (Jinjja) K-Beauty," various interactive booths will be featured. These include booths proposing the latest trends such as "Jinjja Puru-Puru (basic cosmetics)," "Jinjja Mucchiri (makeup)," and "Jinjja Kirakira (inner beauty)," as well as an "OLIVE YOUNG (Oliyoung) Sale Zone" where visitors can enjoy touring booths through a stamp rally.
Moreover, the experience at the venue is not limited to just the event; seamless integration with the online store "OLIVE YOUNG Global" has been achieved. Through QR codes and other means within the venue, customers can instantly order desired products with just a smartphone. This allows them to complete the entire process, from experiencing and trying products at the venue to home delivery, enjoying a borderless "next-generation shopping experience."
## "OLIVE YOUNG FESTA JAPAN 2026" Event Overview
- Event Name: OLIVE YOUNG FESTA JAPAN 2026
- Duration: May 8 (Fri) - May 10 (Sun), 2026
- Hours: 10:00 - 18:00
- Venue: Makuhari Messe Hall 6 (within the KCON JAPAN 2026 Convention Area)
- 2-1 Nakase, Mihama-ku, Chiba-shi, Chiba 261-8550, Japan
- Access: Approximately 5 minutes walk from Kaihin-Makuhari Station on the JR Keiyo Line
- Ticket Information Page: https://www.mnetplus.world/kcon/ja/2026/japan/ticket
## Featured Content
- Korean Cosmetics Ranking
Displays a total of 36 products across 12 categories, based on the "2025 Domestic OLIVE YOUNG Awards." This ranking space allows visitors to check hit products actually supported in South Korea all at once.