[Hida Takayama, Gifu] Expanding Subsidies for Signs Consistent with Takayama's Landscape

Takayama City in Gifu Prefecture is surrounded by majestic nature represented by the Hida Mountains (Northern Alps) and is a town where history and traditional culture are alive, such as the old streets that retain the atmosphere of the Edo period and the Takayama Festival, which is a UNESCO Intangible Cultural Heritage. The area is 2,177.6 square kilometers, almost the same as Tokyo. In Japan's largest city, you can enjoy hot springs such as Hida Takayama Onsen and Okuhida Onsen-go, as well as gourmet food such as Hida beef and local sake.

To preserve this unique landscape, Takayama City has decided to expand its subsidy program for the installation of signs that are appropriate for the city's scenic beauty. This expansion aims to support local business owners in aligning their storefronts with the historical aesthetic of the region, ensuring that new signage does not detract from the cultural heritage that attracts millions of visitors. The city encourages businesses to adopt designs, materials, and colors that reflect the traditional craftsmanship of the Hida region, thereby enhancing the overall visitor experience and maintaining the city's visual identity as the 'Little Kyoto of Hida'. Details regarding the specific criteria for the subsidy and the application process can be obtained from the city's urban planning department.