Shinagawa City Launches Partnership with "Oikura" for Unwanted Item Reuse Business

Shinagawa City and Market Enterprise Inc. (hereinafter "Market Enterprise") have signed an agreement regarding a reuse business aimed at solving regional societal challenges, commencing their collaboration on May 1st.
Utilizing "Oikura," a reuse platform operated by Market Enterprise, the initiative establishes a system for reusing unwanted items instead of disposing of them, aiming to reduce waste in Shinagawa City and foster a circular economy.
Oikura listing page on Shinagawa City's website:
https://www.city.shinagawa.tokyo.jp/PC/kankyo/kankyo-gomi/gomi-recycle/20260416144241.html

・About the partnership between Shinagawa City and "Oikura"

Shinagawa City has actively promoted reuse activities, such as publishing information on unwanted item transfers and consignment sales of unwanted items, aiming to reduce bulky waste by approximately 18.7 tons in FY2025.
However, the city recognized the challenge that many reusable items are included in disposed waste and was considering introducing new reuse measures to raise awareness and educate residents about reuse activities.
Meanwhile, Market Enterprise has developed internet-based businesses centered on reuse. Under the vision of "an optimization trading company realizing a sustainable society," it has focused on SDGs initiatives transcending public and private sectors, including participating in the "Regional Revitalization SDGs Public-Private Partnership Platform" and acting as a member of the "Musical Instrument Donation Furusato Nozei" executive committee.
Against this backdrop, Market Enterprise approached Shinagawa City, and their mutual desire to "aim for the formation of a circular economy through promoting reuse activities" aligned, leading to the realization of this initiative utilizing "Oikura"*.
* "Oikura" is a reuse platform developed by Market Enterprise. Individuals who wish to sell unwanted items can request a collective appraisal through "Oikura," which sends the request to affiliated reuse shops nationwide. Users can then compare purchase prices, dates, methods, and reviews to make a choice.
Oikura Website:
https://oikura.jp/lg/tokyo/shinagawa/?utm_source=lg_hp&utm_medium=referral&utm_campaign=tokyo_shinagawa
Market Enterprise Website:
https://www.marketenterprise.co.jp/