[Shinagawa Ward x Kewpie 12th Installment] "Aji Fry Shinagawa Bowl" Offered for "Food and Vegetable Sommelier Day"

Shinagawa Ward, as the 12th installment of the "Shinagawa Bowl" project in collaboration with Kewpie Corporation aimed at eliminating residents' vegetable deficiency and promoting health, will offer a new menu item, the "Aji Fry Shinagawa Bowl," exclusively for three days from April 8 to 10 at the Shinagawa Ward Office Cafeteria (2nd floor, 2nd Building, Shinagawa Ward Office).

This project is one of the initiatives supporting the well-being of each resident through food, based on the "Diverse and Happy Ward" vision promoted by Shinagawa Ward.

This 12th installment was devised to coincide with April 9, which is designated as "Food and Vegetable Sommelier Day" due to a Japanese wordplay reading of 4-9 as "sho-ku" (food). Plump and crispy fried horse mackerel (aji fry) is paired with Kewpie Corporation's chunky tomato dressing, which has been highly popular. "Shinagawa Health Points" will also be awarded. Please enjoy this dish.

"Aji Fry Shinagawa Bowl"

- About the "Shinagawa Bowl" Project
The "Shinagawa Bowl" project is an initiative in which Shinagawa Ward collaborates with Kewpie Corporation to improve the food environment of residents by leveraging the respective strengths of the government and a private enterprise.

In a Reiwa 5 (2023) survey, only 3.3% of ward residents were consuming sufficient vegetables, making dietary improvement an urgent issue. In response to these challenges, this project was launched from the perspective of well-being, which is the "happiness of residents." Since it is difficult to improve the food environment through government efforts alone, the project aligned well with the "Salad First" philosophy advocated by Kewpie. Through this project, we promote dietary education and health support toward realizing a "Diverse and Happy Ward" where everyone can live healthily and authentically.

- About the 12th Installment "Aji Fry Shinagawa Bowl"
The "Shinagawa Bowl" is a bowl-style menu where you can consume a balanced mix of dietary fiber, vitamins, proteins, and carbohydrates in a single dish. We pursue a visually beautiful design that stimulates the appetite.

The menu for this 12th installment was devised to coincide with "Food and Vegetable Sommelier Day."

- Refreshing Flavor of Crispy Aji Fry x Chunky Tomato Dressing
This Shinagawa Bowl luxuriously uses two pieces of aji fry, paired with Kewpie's chunky tomato dressing. The sweetness and acidity enhance the umami of the aji fry.

- 6 Types of Vegetables x Ginger Creamy Dressing
The ample vegetables supporting the bowl consist of six types: onion, napa cabbage, komatsuna (Japanese mustard spinach), daikon radish, carrot, and red bell pepper. It pairs perfectly with Kewpie's "Ginger Creamy Dressing."
The aroma and richness of ginger highlight the sweetness and juiciness of the vegetables, spreading flavor throughout your mouth as you continue eating.

- A Satisfying Dish with the Gentle Sweetness of Mixed Grains
We combined it with the well-received mixed grain rice. The satisfying feeling of the aji fry, the lightness of the vegetables, and the natural sweetness of the mixed grains come together to create a well-balanced dish unique to the Shinagawa Bowl.

*Please check here for more information regarding the "Salad First" philosophy advocated by Kewpie Corporation.