Sapporo City to Support Large-Scale Events Expected to Create Vibrancy During Off-Peak Tourism Seasons!

Sapporo City is currently inviting applications for a subsidy program aimed at supporting large-scale events and exhibitions. This initiative seeks to create vibrancy and induce significant tourism consumption during the city's off-peak tourism seasons, anticipating positive effects on attracting visitors and promoting tourism to Sapporo.

## Eligible Events
Events and exhibitions (including recordings) in categories such as music, food/gourmet, sports, e-sports, anime/games, etc., held in Sapporo City during the off-peak tourism season (April 15 to May 31, and October 1 to March 15 of the following year, excluding the Sapporo Snow Festival period), which also meet all of the following criteria:
- (1) Utilize facilities or spaces within Sapporo City.
- (2) Are expected to attract a total of 10,000 or more visitors during the period, and if held over multiple days, are expected to attract 3,000 or more visitors per day.
- (3) Are expected to attract visitors from outside Hokkaido and generate demand for accommodation within Sapporo City.
- (4) Are considering continuous future hosting in Sapporo City.
*Sapporo Snow Festival period: February 4 (Thu) to February 11 (Thu/Holiday), Reiwa 9 (2027)

## Eligible Expenses for Subsidy
[Eligible Expenses]
- ① Travel and Accommodation Expenses: Costs related to travel and accommodation for organizers and staff necessary for holding the event.
- ② Equipment Rental and Transportation Expenses: Costs related to the rental and transportation of equipment and facilities necessary for holding the event.
*Excluding usage fees and rental fees for fixtures provided at the venue.
- ③ Advertising and Promotion Expenses: Promotion costs for attracting visitors.
*Promotion targeting participants from outside Hokkaido must be conducted.
- ④ Event Insurance Premiums: Expenses for joining event insurance.
*Excluding consumption tax (including local consumption tax).

[Subsidy Rate]
- ①, ②, ③: 50%
- ④: 100%

[Maximum Subsidy Amount (Budget)]
The subsidy limit will be the lower of the following two amounts (fractions less than 1,000 yen will be rounded down):
- Number of participants during the period:
- 10,000 to less than 20,000 participants: 20 million JPY
- 20,000 to less than 30,000 participants: 30 million JPY
- 30,000 or more participants: 50 million JPY
- 10% of the "Total Economic Ripple Effect in Sapporo City" calculated using the Japan Tourism Agency's "Simplified Measurement Model for Economic Ripple Effects from MICE Events."

If the difference between income (excluding subsidies) and expenses (including non-subsidizable expenses) is less than 50 million JPY, the subsidy amount will be determined based on this difference as the upper limit. Even if multiple businesses jointly implement a project, the maximum subsidy for one project remains 50 million JPY.

Furthermore, if, at the time of application and performance reporting, income (excluding subsidies) is equal to or greater than expenses (including non-subsidizable expenses) (i.e., balanced budget or surplus), no subsidy will be granted.

## Implementation Period for Subsidized Projects
From the grant decision date to March 15 (Mon), Reiwa 9 (2027).
*This includes the preparation period for the project.
*A performance report (including receipts, etc.) is required by the earlier of 30 days after the project completion date or March 23 (Tue), Reiwa 9 (2027).

For more details on the subsidy, please refer to:
If you are considering applying for this subsidy program, please be sure to check the official Sapporo City website and the subsidy grant guidelines below.
Sapporo City Website "Subsidy for Creating Vibrancy During Off-Peak Tourism Seasons": https://www.city.sapporo.jp/keizai/kanko/news2/r8kansankihojokin.html