～Disseminating the Charm of Saitama Sweets and Urban Amenity～ "Sweets and Green Living" Event to be Held Around Urawa Station
Key facts
- ～Disseminating the Charm of Saitama Sweets and Urban Amenity～ "Sweets and Green Living" Event to be Held Around Urawa Station
- Saitama City, known as a "City of Sweets" with one of the highest confectionery consumption rates nationwide, will hold the "Sweets and Green Living" event around Urawa Station on May 16th and 17th. This collaborative event involving Urawa PARCO, Community Plaza Corso, and Maejitoori Shopping Street will feature popular local sweets shops and local agricultural products, aiming to promote the allure of Saitama Sweets and the city's comfortable and amenity-rich image.
- Source: PR Times
- Date: May 1, 2026
Direct answer
Saitama City, known as a "City of Sweets" with one of the highest confectionery consumption rates nationwide, will hold the "Sweets and Green Living" event around Urawa Station on May 16th and 17th. This collaborative event involving Urawa PARCO, Community Plaza Corso, and Maejitoori Shopping Street will feature popular local sweets shops and local agricultural products, aiming to promote the allure of Saitama Sweets and the city's comfortable and amenity-rich image.
- Citation
- ～Disseminating the Charm of Saitama Sweets and Urban Amenity～ "Sweets and Green Living" Event to be Held Around Urawa Station (May 1, 2026), PR Times
- Source
- PR Times
- Date
- May 1, 2026
Saitama City, known as a "City of Sweets" with one of the highest confectionery consumption rates nationwide, will hold the "Sweets and Green Living" event around Urawa Station on May 16th and 17th. This collaborative event involving Urawa PARCO, Community Plaza Corso, and Maejitoori Shopping Street will feature popular local sweets shops and local agricultural products, aiming to promote the allure of Saitama Sweets and the city's comfortable and amenity-rich image.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 01:00
- 🔍 Collected: April 30, 2026 at 16:31
- 🤖 AI Analyzed: April 30, 2026 at 16:48 (16 min after Collected)
Saitama City, known as a "City of Sweets" with one of the highest confectionery consumption rates nationwide, is actively promoting its locally produced sweets as "Saitama Sweets."
This time, the "Sweets and Green Living" event will be held (on May 16th and 17th) in the Urawa Station area.
This event will be conducted across the entire area, with facilities and shopping streets around Urawa Station, such as Urawa PARCO, Community Plaza Corso, and Maejitoori Shopping Street, collaborating. In addition to a gathering of popular sweets shops from the city, the event will also focus on the ingredients that support the taste of sweets and their producers, creating an opportunity for visitors to not only enjoy eating but also feel a connection to the creators and the region.
The "green" in the title embodies Saitama City's future urban vision: "A city where citizens can experience happiness and pride by creating a new lifestyle that combines comfort andゆとり (leisure/space) while living in the city, feeling abundant water and greenery close at hand." This urban development direction is clearly expressed.
Through this event, by working closely with private businesses and the community, we will disseminate the charm of "Saitama Sweets" and the comfortable and amenity-rich urban image that our city aims for, both within and outside the city, and support the creation of vibrancy in shopping streets and other areas.
1 Event Outline
(1) Urawa PARCO
"Amazing Saitama Sweets Street"
Date: From Saturday, May 16th to Sunday, May 17th, 10:00 to 18:00 each day
Venue: Urawa PARCO 1F Center Space Special Venue
Content: A gathering of amazing sweets from Saitama Prefecture that people line up for. In addition to 7 Saitama sweets shops, local green shops, symbolic of "green living," will also participate.
(2) Community Plaza Corso
"Corso Roadside Station"
Date: From Saturday, May 16th to Sunday, May 17th, 10:00 to 16:00 each day
Venue: Community Plaza Corso 1F Corso Street
Content: A market themed "Agriculture" and "GREEN." An event where visitors can enjoy fresh agricultural products and processed foods from Saitama Prefecture.
(3) Maejitoori Shopping Street
"Hirakumachi Noksaki Marche"
Date: Saturday, May 16th, 10:00 to 15:00
Venue: Maejitoori Shopping Street
Content: A market organized by the shopping street with the slogan "When the town opens, life becomes enjoyable." Sales of sweets and coffee, workshops, etc.
See here for event details.
2 Exhibitor Introduction (Saitama Sweets Shops)
[Exhibitors at Urawa PARCO "Amazing Saitama Sweets Street"]
Acacier
"Amarin Gyoza ~Tiramisu Style~"
Patisserie Aplanos
"Amarin Tart"
LuLu
"Tiramisu"
Petit Clair
"Original Gift Set"
Ankodoki
"Ogo Hanjuku Ume Yokan (Bar)"
ANCiPiT
"Vert"
Rice Flour Bagel Specialty Shop 'WA Bagel'
"Sayama Tea and Uji Matcha Raw Chocolate & Anko Sandwich"
[Exhibitors at Maejitoori Shopping Street "Hirakumachi Noksaki Marche"]
Kato Seika
■ About "Saitama Sweets"
Saitama City is "a city of sweets lovers, one of the best in Japan." According to the Family Income and Expenditure Survey (Statistics Bureau, Ministry of Internal Affairs and Communications), the expenditure on cakes has been number one nationwide for three consecutive years from 2023 to 2025! Other confectionery products also boast top-class consumption nationwide.
If you walk around the city, you'll find charming shops everywhere, from traditional Japanese confectionery stores to artisanal Western pastry shops and bakeries emitting the aroma of freshly baked goods. From cakes and puddings to dango, yokan, and senbei, you'll find "everyday sweets" deeply rooted in the local culture. Each confectionery is packed with the history and passion of its shop, explaining why it has been loved by locals for so long.
To make this charm even more accessible, we are promoting "sweets made in Saitama City" as "Saitama Sweets."
Saitama Sweets Website
Saitama Sweets Official X
Saitama Sweets Official Instagram
3 Visitor Benefits
Visitors who bring an event leaflet, which will be distributed at Urawa PARCO, Community Plaza Corso, Maejitoori Shopping Street, and JR Urawa Station, will receive a Saitama Sweets & Green novelty.
■ Saturday, May 16th, 10:00 to 15:00 at the Maejitoori Shopping Street "Hirakumachi Noksaki Marche" venue, next to Takamatsuya
Original can badge will be given (first 200 people)
■ Sunday, May 17th, 10:00 to 16:00 at Community Plaza Corso 1F Corso Street, Kano Booth
"Saitama Sweets Eraser" will be given (first 200 people)
4 Organizer and Cooperation
Organizers: Urawa PARCO, Community Plaza Corso, Maejitoori Shopping Street
Cooperation: Saitama City, JR Urawa Station
Inquiry
Keywords:
This time, the "Sweets and Green Living" event will be held (on May 16th and 17th) in the Urawa Station area.
This event will be conducted across the entire area, with facilities and shopping streets around Urawa Station, such as Urawa PARCO, Community Plaza Corso, and Maejitoori Shopping Street, collaborating. In addition to a gathering of popular sweets shops from the city, the event will also focus on the ingredients that support the taste of sweets and their producers, creating an opportunity for visitors to not only enjoy eating but also feel a connection to the creators and the region.
The "green" in the title embodies Saitama City's future urban vision: "A city where citizens can experience happiness and pride by creating a new lifestyle that combines comfort andゆとり (leisure/space) while living in the city, feeling abundant water and greenery close at hand." This urban development direction is clearly expressed.
Through this event, by working closely with private businesses and the community, we will disseminate the charm of "Saitama Sweets" and the comfortable and amenity-rich urban image that our city aims for, both within and outside the city, and support the creation of vibrancy in shopping streets and other areas.
1 Event Outline
(1) Urawa PARCO
"Amazing Saitama Sweets Street"
Date: From Saturday, May 16th to Sunday, May 17th, 10:00 to 18:00 each day
Venue: Urawa PARCO 1F Center Space Special Venue
Content: A gathering of amazing sweets from Saitama Prefecture that people line up for. In addition to 7 Saitama sweets shops, local green shops, symbolic of "green living," will also participate.
(2) Community Plaza Corso
"Corso Roadside Station"
Date: From Saturday, May 16th to Sunday, May 17th, 10:00 to 16:00 each day
Venue: Community Plaza Corso 1F Corso Street
Content: A market themed "Agriculture" and "GREEN." An event where visitors can enjoy fresh agricultural products and processed foods from Saitama Prefecture.
(3) Maejitoori Shopping Street
"Hirakumachi Noksaki Marche"
Date: Saturday, May 16th, 10:00 to 15:00
Venue: Maejitoori Shopping Street
Content: A market organized by the shopping street with the slogan "When the town opens, life becomes enjoyable." Sales of sweets and coffee, workshops, etc.
See here for event details.
2 Exhibitor Introduction (Saitama Sweets Shops)
[Exhibitors at Urawa PARCO "Amazing Saitama Sweets Street"]
Acacier
"Amarin Gyoza ~Tiramisu Style~"
Patisserie Aplanos
"Amarin Tart"
LuLu
"Tiramisu"
Petit Clair
"Original Gift Set"
Ankodoki
"Ogo Hanjuku Ume Yokan (Bar)"
ANCiPiT
"Vert"
Rice Flour Bagel Specialty Shop 'WA Bagel'
"Sayama Tea and Uji Matcha Raw Chocolate & Anko Sandwich"
[Exhibitors at Maejitoori Shopping Street "Hirakumachi Noksaki Marche"]
Kato Seika
■ About "Saitama Sweets"
Saitama City is "a city of sweets lovers, one of the best in Japan." According to the Family Income and Expenditure Survey (Statistics Bureau, Ministry of Internal Affairs and Communications), the expenditure on cakes has been number one nationwide for three consecutive years from 2023 to 2025! Other confectionery products also boast top-class consumption nationwide.
If you walk around the city, you'll find charming shops everywhere, from traditional Japanese confectionery stores to artisanal Western pastry shops and bakeries emitting the aroma of freshly baked goods. From cakes and puddings to dango, yokan, and senbei, you'll find "everyday sweets" deeply rooted in the local culture. Each confectionery is packed with the history and passion of its shop, explaining why it has been loved by locals for so long.
To make this charm even more accessible, we are promoting "sweets made in Saitama City" as "Saitama Sweets."
Saitama Sweets Website
Saitama Sweets Official X
Saitama Sweets Official Instagram
3 Visitor Benefits
Visitors who bring an event leaflet, which will be distributed at Urawa PARCO, Community Plaza Corso, Maejitoori Shopping Street, and JR Urawa Station, will receive a Saitama Sweets & Green novelty.
■ Saturday, May 16th, 10:00 to 15:00 at the Maejitoori Shopping Street "Hirakumachi Noksaki Marche" venue, next to Takamatsuya
Original can badge will be given (first 200 people)
■ Sunday, May 17th, 10:00 to 16:00 at Community Plaza Corso 1F Corso Street, Kano Booth
"Saitama Sweets Eraser" will be given (first 200 people)
4 Organizer and Cooperation
Organizers: Urawa PARCO, Community Plaza Corso, Maejitoori Shopping Street
Cooperation: Saitama City, JR Urawa Station
Inquiry
Keywords:
FAQ
What are the key facts in this article?
Saitama City, known as a "City of Sweets" with one of the highest confectionery consumption rates nationwide, will hold the "Sweets and Green Living" event around Urawa Station on May 16th and 17th. This collaborative event involving Urawa PARCO, Community Plaza Corso, and Maejitoori Shopping Street will feature popular local sweets shops and local agricultural products, aiming to promote the allure of Saitama Sweets and the city's comfortable and amenity-rich image.
What is the direct answer?
Saitama City, known as a "City of Sweets" with one of the highest confectionery consumption rates nationwide, will hold the "Sweets and Green Living" event around Urawa Station on May 16th and 17th. This collaborative event involving Urawa PARCO, Community Plaza Corso, and Maejitoori Shopping Street will feature popular local sweets shops and local agricultural products, aiming to promote the allure of Saitama Sweets and the city's comfortable and amenity-rich image.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000324.000140218.html | May 1, 2026