'The city hall website is hard to navigate.' To address this feedback, Saga City fully renewed its official website on June 1, 2026, for the first time in 11 years. The top page is decorated with balloons flying in the Saga sky. By placing intuitive buttons, the design balances 'Saga-ness' with ease of navigation. Furthermore, the city responded to changes in user environments. Currently, about 70% of website visitors access it via smartphone. This renewal was designed specifically for mobile viewing, rather than just shrinking the desktop screen. It features a layout with ample white space to avoid information overload, ensuring comfortable operation. Key points of the renewal include: Point 1: An intuitively accessible website. Instead of searching through lists for 'child-rearing,' 'health,' or 'moving,' the new site uses a design where users can intuitively select from daily life scenes. By using familiar photos as entry points, it reduces confusion and leads users naturally to the information they need. Additionally, to ensure everyone can access information, including the elderly, foreigners, and those unfamiliar with municipal affairs, the site includes features like text-to-speech, ruby characters, and 'Easy Japanese.' Point 2: From 'searching' to 'receiving.' A major feature is the new 'Public Relations Mini-App' within the city's official super-app. Users can register interests such as child-rearing, health, or disaster prevention, and receive relevant municipal information directly on their smartphones. This aims to reduce the burden on citizens to search for information themselves. The renewal is a start, not a goal. The city will continue 'dynamic operation,' analyzing access trends and seasonal needs to flexibly update the menu, keeping a user-first approach to maintain a site that is easy to find and use.

FACT BOX

  • Source: PR TIMES
  • Category: Public Administration / Digital Transformation