Saga City has received a donation from JECC Corporation (Headquarters: Chiyoda-ku, Tokyo) utilizing the corporate version of the hometown tax system. This donation was made in support of the 'Atarimae Happy Project (Town, People, Job Creation Promotion Project)' promoted by Saga City. In connection with this, an appreciation ceremony was held at Saga City Hall on Friday, April 3, 2026.
Media Spotlight Points: - Urban companies empathize with and support 'regional daily richness.' - A Tokyo-based company strongly resonated with the philosophy of the 'Atarimae Happy Project,' which values the 'small happiness' citizens feel in their daily lives. - A form of public-private partnership was born, where external support via corporate hometown tax helps foster 'pride in the town' among citizens.
Voice from the Company: 'As a company, we hold the philosophy of contributing to the sustainable development of regions. We sympathized with Saga City's initiative to focus on daily life and discover new values.'
What is the 'Atarimae Happy Project'? It is an initiative to rediscover 'small happiness = Atarimae Happy' felt by citizens in their daily lives together with them and promote it as a charm of the region. This project aims to nurture citizens' attachment to the town while utilizing ordinary daily life as a tourism resource. With the support of companies, the city will accelerate its efforts to promote these charms.
FACT BOX
- Source: PR TIMES
- Category: Partnership