Beyond just UV protection: Salon-inspired UV care that "prepares, circulates, and protects."
DAMAI, a product brand from SPA DAMAI operated by City Communications Co., Ltd., is launching a UV care campaign from May 7, 2026, with the concept of "preparing, circulating, and protecting" the skin during the season of increasing UV radiation. The campaign offers discounted sales of the new "DAMAI Celluform Protect Essence UV," proposing total UV care that combines sun protection with skin conditioning.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 23:40
- 🔍 Collected: May 11, 2026 at 15:01
- 🤖 AI Analyzed: May 11, 2026 at 15:11 (9 min after Collected)
City Communications Co., Ltd. (Headquarters: Kanagawa Ward, Yokohama City / Representative Director and President: Hiroaki Mita) operates the Daikanyama spa "SPA DAMAI" (hereinafter "SPA DAMAI"). Its product brand "DAMAI" (hereinafter "DAMAI") will hold a UV care campaign with the concept of "preparing*1 x circulating x protecting" from Thursday, May 7, 2026, for the upcoming season when UV radiation rapidly increases. This is a special project prepared to help you get through the strong sunlight season with peace of mind.
*1 Refers to skincare that conditions skin whose condition has been disturbed by dryness and external factors.
◇ "Beyond" UV Care
From spring to early summer, UV radiation rapidly increases, making it the season with the most intense UV exposure throughout the year. Furthermore, due to changes in the external environment, the skin's condition tends to fluctuate during this season, which is said to easily affect skin dryness, uneven texture, and lack of firmness. Precisely because it is a period exposed to various damaging factors, DAMAI believes that it is important to take an approach that goes beyond mere UV protection and also considers care for skin that has already been damaged.
In UV protection, there are three perspectives:
・ "Protecting" from external stimuli
・ "Preparing" damaged skin
・ "Circulating" to bring out the skin's natural health
In this campaign, we propose "total UV care" that not only protects the skin from UV rays during the day but also conditions the skin environment itself, leading to radiant beauty from within.
【Campaign Overview】 "Preparing x Circulating x Protecting" UV Care
◇ Period: Thursday, May 7, 2026 ~ Tuesday, June 16, 2026
◇ Target products and details ◇
"DAMAI Celluform Protect Essence UV"
We offer special discounts suitable for purchasing multiple bottles, assuming use in various daily scenes such as at home, outdoors, or in the office.
・ 30% OFF for purchasing 2 bottles
・ 35% OFF + 1 week's worth of pouches for purchasing 3 bottles
◇ Purchase at SPA DAMAI Daikanyama Salon and the official online store https://damaistore.jp/
"UV Care Anytime, Anywhere"
Slim packaging that is easy to carry not only at home but also when going out or to the office. We want you to continue using an ample and appropriate amount during this most necessary season. Please take advantage of this special offer.
◇ What is "DAMAI Celluform Protect Essence UV"?
An UV care cream that achieves a fresh and comfortable feel, just like a beauty serum.
"DAMAI Celluform Protect Essence UV" SPF50+, PA++++ / 30g 7700 yen (tax included)
In addition to high UV protection*2, it contains DAMAI's unique complex ingredient "D-complex" and three types of peptides, protecting the skin from dryness and damage caused by UV rays, while leading to a healthy, moisturized skin impression.
Furthermore, it adopts a unique silk veil formulation*3 that blocks UV rays without directly touching the skin. While providing a light and stress-free feel, it adheres uniformly to the skin, maintaining a comfortable wear throughout the day. With a skincare design that also considers external environmental factors such as air pollutants, it supports modern lifestyles and conditions the skin environment to be resilient against external stimuli*4.
With a formulation that not only "protects" but also considers "preparing" and "circulating," it maintains healthy skin condition throughout the day. Precisely because it is this season before UV radiation truly increases, consider UV care that looks ahead to future beauty. Please experience the new UV protect care proposed by DAMAI.
*2 Based on SPF/PA display *3 Design to physically prevent dirt adhesion *4 Does not prevent all external factors
◇ "DAMAI" - Effect-oriented "warming" products from a spa that has received world-class evaluations
Since its opening in 2012, "SPA DAMAI" (SPA DAMAI), a pioneer in "Onkatsu" (warmth-enhancing activities) advocating that the root cause of physical ailments is "coldness," began developing and selling home care products in 2015. It has launched professional-grade home care products that focus on thoroughly "warming and enhancing circulation" both inside and outside the body.
The products actually used in spa treatments include body creams containing the warming ingredient vanillyl butyl derived from vanilla beans, body scrubs, and nail serums that warm the hands and feet to promote circulation, all meticulously crafted.
*1 Refers to skincare that conditions skin whose condition has been disturbed by dryness and external factors.
◇ "Beyond" UV Care
From spring to early summer, UV radiation rapidly increases, making it the season with the most intense UV exposure throughout the year. Furthermore, due to changes in the external environment, the skin's condition tends to fluctuate during this season, which is said to easily affect skin dryness, uneven texture, and lack of firmness. Precisely because it is a period exposed to various damaging factors, DAMAI believes that it is important to take an approach that goes beyond mere UV protection and also considers care for skin that has already been damaged.
In UV protection, there are three perspectives:
・ "Protecting" from external stimuli
・ "Preparing" damaged skin
・ "Circulating" to bring out the skin's natural health
In this campaign, we propose "total UV care" that not only protects the skin from UV rays during the day but also conditions the skin environment itself, leading to radiant beauty from within.
【Campaign Overview】 "Preparing x Circulating x Protecting" UV Care
◇ Period: Thursday, May 7, 2026 ~ Tuesday, June 16, 2026
◇ Target products and details ◇
"DAMAI Celluform Protect Essence UV"
We offer special discounts suitable for purchasing multiple bottles, assuming use in various daily scenes such as at home, outdoors, or in the office.
・ 30% OFF for purchasing 2 bottles
・ 35% OFF + 1 week's worth of pouches for purchasing 3 bottles
◇ Purchase at SPA DAMAI Daikanyama Salon and the official online store https://damaistore.jp/
"UV Care Anytime, Anywhere"
Slim packaging that is easy to carry not only at home but also when going out or to the office. We want you to continue using an ample and appropriate amount during this most necessary season. Please take advantage of this special offer.
◇ What is "DAMAI Celluform Protect Essence UV"?
An UV care cream that achieves a fresh and comfortable feel, just like a beauty serum.
"DAMAI Celluform Protect Essence UV" SPF50+, PA++++ / 30g 7700 yen (tax included)
In addition to high UV protection*2, it contains DAMAI's unique complex ingredient "D-complex" and three types of peptides, protecting the skin from dryness and damage caused by UV rays, while leading to a healthy, moisturized skin impression.
Furthermore, it adopts a unique silk veil formulation*3 that blocks UV rays without directly touching the skin. While providing a light and stress-free feel, it adheres uniformly to the skin, maintaining a comfortable wear throughout the day. With a skincare design that also considers external environmental factors such as air pollutants, it supports modern lifestyles and conditions the skin environment to be resilient against external stimuli*4.
With a formulation that not only "protects" but also considers "preparing" and "circulating," it maintains healthy skin condition throughout the day. Precisely because it is this season before UV radiation truly increases, consider UV care that looks ahead to future beauty. Please experience the new UV protect care proposed by DAMAI.
*2 Based on SPF/PA display *3 Design to physically prevent dirt adhesion *4 Does not prevent all external factors
◇ "DAMAI" - Effect-oriented "warming" products from a spa that has received world-class evaluations
Since its opening in 2012, "SPA DAMAI" (SPA DAMAI), a pioneer in "Onkatsu" (warmth-enhancing activities) advocating that the root cause of physical ailments is "coldness," began developing and selling home care products in 2015. It has launched professional-grade home care products that focus on thoroughly "warming and enhancing circulation" both inside and outside the body.
The products actually used in spa treatments include body creams containing the warming ingredient vanillyl butyl derived from vanilla beans, body scrubs, and nail serums that warm the hands and feet to promote circulation, all meticulously crafted.