[First in Ibaraki Prefecture] Namegata City × Joyo Bank Co., Ltd.
Namegata City begins information dissemination through Joyo Bank's employee benefit service.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 00:36
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1388h 50m after Published)
■Overview
Based on the "Partnership Agreement for Regional Revitalization through Utilization of JOYO Employee Benefit Services" concluded with Joyo Bank Co., Ltd. (concluded in July 2025), Namegata City has launched its page in the new content section "Hometown Municipality Navigator," utilizing the information dissemination feature within the employee benefit service provided by the bank.
This initiative, implemented in collaboration with Joyo Bank, marks the first use case among municipalities in Ibaraki Prefecture.
■Launch Date
Friday, March 27, 2026
■Background and Positioning
Within the employee benefit service app "Bene Sapo," this service enables companies and organizations to disseminate information, with the aim of promoting local businesses, expanding sales channels, and contributing to regional revitalization. By utilizing this service in collaboration with Joyo Bank, Namegata City seeks to reach new target audiences such as corporate employees and strengthen the promotion of the region's appeal.
■About "Hometown Municipality Navigator"
"Hometown Municipality Navigator" is a content platform for municipalities that promotes the appeal of cities and towns across Japan. Namegata City is featured as the inaugural listing, providing a comprehensive introduction to local resources, specialty products, tourism information, and more.
