Miyakonojo City Wins "Area Award (Western Headquarters)" at the 42nd Yomiuri Advertising Awards for the Second Consecutive Year!

Award-winning advertisement (Tokyo Headquarters Edition, Osaka Headquarters Edition, Western Headquarters Edition, Chubu Branch Edition / Morning Edition / Full 15-page spread)

To promote "Miyakonojo, the hometown of meat and shochu" to people nationwide, an advertisement was published in the Yomiuri Shimbun on December 5, 2025 (Fri). This advertisement has now won the "Area Award (Western Headquarters)" at the 42nd Yomiuri Advertising Awards. This is a remarkable achievement, marking the fifth consecutive year of awards for the city, including related accolades.

About the Yomiuri Advertising Awards

The Yomiuri Advertising Awards are awards that recognize newspaper advertisements published in the Yomiuri Shimbun, judged by readers and a selection committee.

This time, the city received the "Area Award (Western Headquarters)," which is presented to advertisements that contribute to the revitalization of specific regions (areas).

About the Award-Winning Advertisement

The advertisement focuses on the local producers and creators who support hometown tax donations, as well as the presence of Yoichi Nukumizu, a renowned supporting actor from Miyakonojo, highlighting the city's appeal as "Miyakonojo, Japan's number one hometown of meat and shochu."

Previous Award History

This marks the city's fifth consecutive award since winning the "Asset" category Grand Prize at the 38th awards.

38th (FY2021) "Asset" Category, Grand Prize

39th (FY2022) "Area Award (Western Headquarters)"

40th (FY2023) "Asset" Category, Excellence Award

41st (FY2024) "Area Award (Western Headquarters)"

42nd (FY2025) "Area Award (Western Headquarters)"

Yomiuri Advertising Awards Website: 42nd Award-Winning Works Page

https://adv.yomiuri.co.jp/adv/award/yaa/select/works/42/21.html