Dive into the "4 AM Fish Market": Kitakyushu City Launches Inbound "Auction Tour x Sushi Breakfast"

Japan Travel Co., Ltd. is launching a special "Auction Tour x Sushi Breakfast" in Kitakyushu City for inbound tourists, offering a unique opportunity to witness a vibrant fish auction and enjoy fresh sushi breakfast, aiming to promote local food culture.
Event AnnouncementNQ 85/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 20:00
  • 🔍 Collected: May 20, 2026 at 11:31
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Japan Travel Co., Ltd. has decided to launch a special tour to enjoy the dynamic fish auction at Kitakyushu City's fish market, and a monitor tour will be conducted in conjunction with its release. This initiative aims to showcase the charm of the fish market, which is the foundation of Kitakyushu's sushi culture, allowing participants to experience the richness of the local food scene. It will be implemented as an "experiential inbound content" where visitors can feel the excitement of the auction and the craftsmanship up close in market areas usually off-limits. The tour, set at Kitakyushu's fish market, includes a guided observation of professional auctions, followed by a fresh sushi breakfast made with just-caught ingredients at a market sushi restaurant. This will deepen participants' understanding of Kitakyushu's food culture and enhance their satisfaction during their stay. Kitakyushu City also wants to promote itself as the "Sushi Capital" to inbound visitors. We kindly request media coverage. Monitor Tour Outline: Date: Friday, May 22, 2026, 4:00 AM - 7:15 AM. Location: Kitakyushu City Public Wholesale Market. Participants: Foreign residents in Japan, interpreter guides. Tour Highlights: Experience dynamic auctions up close, tuna filleting show and commemorative photo, exquisite breakfast experience, and a behind-the-scenes look at what supports the "Sushi Capital."

FAQ

What is the main purpose of this tour?

The tour aims to promote Kitakyushu City's fish market and sushi culture to inbound tourists, allowing them to experience the local food richness and enhance their stay.

What are the key activities included in the tour?

Participants can witness a live fish auction, observe a tuna filleting show with a commemorative photo opportunity, enjoy an exquisite sushi breakfast at "Minato Sushi" inside the market, and learn about the market's freshness preservation techniques.

When and where will the monitor tour take place?

The monitor tour is scheduled for May 22, 2026 (Friday), from 4:00 AM to 7:15 AM, at the Kitakyushu City Public Wholesale Market.

Who is the target audience for this tour?

The tour is specifically designed for inbound tourists, with the monitor tour inviting foreign residents in Japan and interpreter guides.

What makes this tour unique?

It offers special access to restricted market areas to experience the live auction, a tuna filleting show, and a high-quality sushi breakfast using fresh ingredients, providing an authentic behind-the-scenes look at Kitakyushu's sushi culture.

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