Kitakyushu City Updates to 'City of Oshi-katsu'! 'Oshimonatenashi Campaign' warmly welcomes all supporters, creating a positive ripple effect throughout the city.

Kitakyushu City, Fukuoka Prefecture, is implementing the "Oshimonatenashi Campaign" during J-League Giravanz Kitakyushu home games as the first project of the "Oshi-katsu Division" (Oshi-ka), established in April 2026 (Reiwa 8).

This project is an initiative to enthusiastically welcome all supporters, who are "oshi-katsu professionals" passionately cheering for a specific object of their affection, across home and away boundaries, throughout the entire city. The challenge to become "Japan's most passionately welcoming city," which connects the positive energy unique to oshi-katsu— "wishing for someone's success and cheering them on"—to urban vibrancy and regional economic revitalization, rather than letting it end as a fleeting boom, has begun.

■ Three Pillars of Oshimonatenashi

1. Welcome all supporters with "Oshi-color" themed productions

We will implement a "Digital Welcome Jack" utilizing large digital signage along the route from Kokura Station to the stadium. The entire city, dyed in team colors, will express respect and a hearty welcome to away supporters, and a sense of solidarity to home supporters, encouraging them to "fight together."

2. Heartfelt "Omotenashi" by local high school students

At the away entrance of the stadium, a heartfelt "Grand Welcome Calligraphy" written by the calligraphy club of Yahata Chuo High School will be displayed. This calligraphy, imbued with respect for the opposing team and encouragement for all players, has become a new "story" hub, fostering interaction among supporters and inspiring social media posts.

3. The entire city as an extension of the stadium: "Oshimonatenashi Partner Stores"

Over 50 restaurants and other establishments in the city are participating as "Omotenashi Partner Stores." After the game, supporters in uniform can enjoy Kitakyushu cuisine and converse in a welcoming environment. Through their "oshi" (object of affection), the stadium's excitement is directly channeled into the local economy.

List of Partner Stores (Kitakyushu City HP)

■ Future Outlook: The Future Envisioned by the Oshi-katsu Division

Kitakyushu City, once a city that supported Japan with "iron," aims to become a "creative sanctuary" that will move the world with people's "passion" and "narratives." The "Oshimonatenashi Campaign" is its first step, and going forward, the creation of an "oshi economy" through public-private partnerships, including product development with local companies and attracting content industries, will be fully underway.

■ Oshimonatenashi Campaign Implementation Schedule

• May 3 (Sunday) vs Oita Trinita

• May 6 (Wednesday, public holiday) vs Roasso Kumamoto

• May 24 (Sunday) vs Kagoshima United FC

Campaign Details (Kitakyushu City HP)