[Nation's First] 'OO Oshi-ka (Oshi Department)' Has Started!!
Kitakyushu City has established the 'Oshi-ka', the first organization among local governments nationwide, to utilize the energy of 'oshi-katsu' (fandom activities) for city management.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 00:08
- 🔍 Collected: April 2, 2026 at 19:36
- 🤖 AI Analyzed: April 21, 2026 at 04:48 (441h 11m after Collected)
Kitakyushu City has established the "OO Oshi-ka (Oshi Department)", a new organization that converts people's passion into an engine for city management, ahead of municipalities nationwide.
Anime, sports, food, history. The pure energy of wanting to support someone or something with all your might. With the mission of "converting this Oshi enthusiasm into city vitality," we will create unprecedented forms of city development together with citizens, fans, and companies.
## Why We Focus on "Oshi"
"Oshi-katsu is an altruistic activity based on proactive choices"
It is said that currently 1 in 4 Japanese people engage in Oshi-katsu, and its economic scale exceeds 4 trillion yen. However, what we focused on more than that number is the quality of the warm energy of Oshi-katsu: "wishing for someone's success and supporting them."
Discovering one's true self by valuing one's "likes," and using that emotional fulfillment as nourishment to purely wish for someone else's happiness and success. We want to create a "mechanism" to connect this positive chain reaction not just to personal enjoyment, but to the liveliness of the town, local businesses, and new industries. The challenge to "convert Oshi enthusiasm into city vitality" begins here in Kitakyushu City.
## The Exciting Scenery Envisioned by "OO Oshi-ka"
We will update Kitakyushu City into "the world's most passion-friendly city."
A landscape where the whole city is filled with warm "support"
The moment you get off at the station on the day of an event, the town is dyed in the Oshi's colors, and shopkeepers and fans excitedly discuss the "Oshi's story" with smiles at local restaurants. We want to provide a stay experience full of respect where you can be proud of what you "like," rather than just a place for tourism consumption.
From a "manufacturing city" to a "city that creates stories (a sanctuary for creatives)"
From a studio overlooking a back alley or the Kanmon Straits, a new work that shakes the world...
Anime, sports, food, history. The pure energy of wanting to support someone or something with all your might. With the mission of "converting this Oshi enthusiasm into city vitality," we will create unprecedented forms of city development together with citizens, fans, and companies.
## Why We Focus on "Oshi"
"Oshi-katsu is an altruistic activity based on proactive choices"
It is said that currently 1 in 4 Japanese people engage in Oshi-katsu, and its economic scale exceeds 4 trillion yen. However, what we focused on more than that number is the quality of the warm energy of Oshi-katsu: "wishing for someone's success and supporting them."
Discovering one's true self by valuing one's "likes," and using that emotional fulfillment as nourishment to purely wish for someone else's happiness and success. We want to create a "mechanism" to connect this positive chain reaction not just to personal enjoyment, but to the liveliness of the town, local businesses, and new industries. The challenge to "convert Oshi enthusiasm into city vitality" begins here in Kitakyushu City.
## The Exciting Scenery Envisioned by "OO Oshi-ka"
We will update Kitakyushu City into "the world's most passion-friendly city."
A landscape where the whole city is filled with warm "support"
The moment you get off at the station on the day of an event, the town is dyed in the Oshi's colors, and shopkeepers and fans excitedly discuss the "Oshi's story" with smiles at local restaurants. We want to provide a stay experience full of respect where you can be proud of what you "like," rather than just a place for tourism consumption.
From a "manufacturing city" to a "city that creates stories (a sanctuary for creatives)"
From a studio overlooking a back alley or the Kanmon Straits, a new work that shakes the world...