On March 27, Kawanishi City, Hyogo Prefecture, held a free distribution (hereinafter referred to as sampling) event of Mitsuya Cider at the south plaza of the city hall. (Organizer: Asahi Soft Drinks Co., Ltd.) As this city is the "birthplace of the Mitsuya brand," it has been rolling out various initiatives in collaboration with the company.
Scene of free Mitsuya Cider distribution
In Kawanishi City, a free Mitsuya Cider distribution event is held annually to commemorate "Mitsuya Day" on March 28, and this year it was held on March 27. On the day of the event, in addition to the sampling of Mitsuya Cider (600 bottles), original drinks using Mitsuya Cider were sold by the Kawanishi Lions Club.
Also, as a new initiative this year, Asahi Soft Drinks Co., Ltd. held the "MITSUYA CREW Popping Appointment Ceremony." Original goods (such as shirts) were presented to 5 elementary and junior high school students selected by lottery from 21 applicants who attended "Mitsuya Day," and a toast ceremony was held with the mayor and the Kawanishi Smile Navigators, who will perform as Minamoto no Yoshiie (Hachimantaro), Tomoe Gozen, Tokiwa Gozen, and Shizuka Gozen at the Seiwa Genji Festival held in April.
MITSUYA CREW Popping Appointment Ceremony
Scene of free Mitsuya Cider distribution
Scene of free Mitsuya Cider distribution
FACT BOX
- Source: PR TIMES
- Category: event